FACTORS INFLUENCING THE ATTRACTIVENESS OF INTERNATIONAL MARKETS Flashcards
1
Q
What are international markets
A
The process of a business developing operations outside of the country in which it is headquartered.
2
Q
What could international markets include
A
Exporting to overseas markets
Manufacturing abroad
Offshorting parts of the production process
Selling abroad
Employing peoples overseas
Developing alliances with overseas partners
3
Q
What are factors incluencing the attractuveness of international markets
A
Size of potential market / market growth
Culture similarities / differences
Avaliability of finance / support
Levels of competition
Opportunities for alliances
Infrastructure
Accessibility
Proximity to suppliers
Production costs
External environment (PESTLE)
Potential stability / levels corruption
Economic conditions
Ethical considerations
