DIGITAL TECHNOLOGY Flashcards

1
Q

What does digital technology include

A

Digital technology includes the date that is generated and stored in binary form, and the hardware that is used to store and transmit such data.

It includes:

Financial transitions

Online communications (email etc)

Computer networks

Cloud computing

Mobile technology

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2
Q

What are internal pressures to adapt digital technology

A

Improve financial performance

Improve communications

Improve organisational efficiency and productivity

Improve brand image

Improve effectiveness of marketing

Shareholder pressure

Workforce (i.e. flexible working practices)

Growth targets

Innovation

Research and development

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3
Q
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