Group Slides- Sustainability and Waste Management

Question 1

What is sustainability?

Answer 1

The process of meeting current needs without compromising ability of future gen’s to meet their own needs

Question 2

Where does Starbucks implement theories of org. psych.?

Answer 2

In their relationship with customers, entrenching their reputation for being serious about their Corporate Social Responsibility (CSR)

Question 3

How does SB incorporate psych into organizational processes to encourage sustainability?

Answer 3

By hiring people based on their MOTIVATION to follow sustainability procedures

Hiring for- Determination
Insight
Curiosity
Engagement

Question 4

How does SB go about creating intrinsic motivation for workers?

Answer 4

They make sustainability a long term directive, and not just a short term project.

Huge jump in # of LEED certified stores, so employees know that their workplace is furthering their desires for sustainability

Question 5

How does SB use Perception theories on customer awareness?

Answer 5

Use of misattribution of arousal- Informing customers of SB’s sustainability practices after receiving a warm drink in the winter, before receiving a cold drink in the summer. The physical response to the temperature will be misattributed to hearing about the company, bringing people back.

Question 6

How does SB implement Operant Conditioning principals on their cust’s?

Answer 6

Offering discount for use of sustainable cups. (positive reinforcement)