Framing Flashcards
What is Framing?
When the way a question is posed affects your perception of the problem (frame of reference) and affects the subsequent decision
What is the sunk cost fallacy?
People often accept the ‘double loss’ situation -> loss 1: sink resources into something
loss 2: proceed with the poor scenario which costs more going froward because they put money into it already
What is the availability heuristic?
People are more likely to choose options they have the most familiarity with.
From a different perspective, it means that more salient/recallable memories influence someones judgement on their true prevalence.
Eg. ‘Scared of flying bc crashing’ EVEN THOUGH statistically more unlikely than car crashes -> images of plane crashes stay in ones mind
Representativeness Heuristic
People will attribute something to a group based on how well it fits the expectations of the category.
Groups have identifying characteristics
EG: Birds : -have feathers
- can fly
- sing
Ostrich is bird but doesn’t fit the stereotypical category as much.
Gamblers Fallacy what is it
The incorrect presumption that future events probabilities change with previous events “Ive flipped 10 heads in a row, next one has to be tails for sure!” is wrong logic bc coin flips are independent, 50 50
What is Anchoring
When a number someone is exposed to sticks in their mind and becomes their frame of reference for interpretation/estimation of other numbers