Framing Flashcards

1
Q

What is Framing?

A

When the way a question is posed affects your perception of the problem (frame of reference) and affects the subsequent decision

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2
Q

What is the sunk cost fallacy?

A

People often accept the ‘double loss’ situation -> loss 1: sink resources into something

loss 2: proceed with the poor scenario which costs more going froward because they put money into it already

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3
Q

What is the availability heuristic?

A

People are more likely to choose options they have the most familiarity with.

From a different perspective, it means that more salient/recallable memories influence someones judgement on their true prevalence.
Eg. ‘Scared of flying bc crashing’ EVEN THOUGH statistically more unlikely than car crashes -> images of plane crashes stay in ones mind

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4
Q

Representativeness Heuristic

A

People will attribute something to a group based on how well it fits the expectations of the category.

Groups have identifying characteristics
EG: Birds : -have feathers
- can fly
- sing

Ostrich is bird but doesn’t fit the stereotypical category as much.

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5
Q

Gamblers Fallacy what is it

A

The incorrect presumption that future events probabilities change with previous events “Ive flipped 10 heads in a row, next one has to be tails for sure!” is wrong logic bc coin flips are independent, 50 50

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6
Q

What is Anchoring

A

When a number someone is exposed to sticks in their mind and becomes their frame of reference for interpretation/estimation of other numbers

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