Golden Triangle Flashcards
What are the roles of the media?
Inform: rules, results, analyse performance through newspapers, TVs. Debrief on what happened when it’s over
Educate: coaching techniques, skills through documentaries, role models
Entertain: controversy in sport, dramatic situations via TV controversial newspaper reports
Advertise: directly through products such as sports goods and advertise match programmes. Indirectly through sponsorship
Positive impacts of the media on sport
Minority sports and groups highlighted
More money for sport encouraging grass roots participation
Positive role models created
Sporting standards improve
Led to an advance in technology- hawk eye
Myths and stereotypes shattered
Professional career opportunities for performers
Rags to riches- elite performers become millionaires
Can lead to a life long involvement in sport
Promotes a BAHL
Negative impacts of the media on sport
Minority sports get minimum coverage and remain disadvantaged
Increased win ethic
Media focus on negative features- creates negative role models
Too much sport on tv- leading to boredom
Some athletes forced to perform more frequently than safe
Myths and stereotypes reinforced
Some events Inaccessible due to pay to view
Only a very few get financial rewards
Increased pressure causing deviance
Reduced participation- arm chair spectators
What is sponsorship?
Funding of individuals, teams, kit of events to increase brand company awareness
Why do businesses sponsor
To increase sales Heighten brand awareness Develop business to business relationships Launch new products Broaden customer base
Advantages of sponsorship on the performer or club
Full fume training possible- job
Financial security after retirement
Full concentration on sport
Disadvantaged of sponsorship on the performer
Performers can become reliant on a particular sponsor
Sponsorship cam be limited or withdrawn
Some sponsorship can give sport a bad name
Advantages of sponsorship on the sponsor
Healthy, positive image
Tax bill reduced
Excelled advertising opportunity
Negatives of sponsorship on the sponsor
Dependent on good behaviour of performer
Uncertain investment
If event is disrupted, media exposure is lost
What type of relationship is it?
Sport, the media and sponsorship are linked by a mutually dependent relationship
Advantages of the golden triangle
Relationship has become stronger in recent years and sport has changed because of this
Triangle reflects capitalism which is about making money
More media coverage= more sponsorship
Disadvantages of the golden triangle
Deviance and loss of integrity due to increased pressure to win
High profile sports dominate such as football
Exploitation and fame is too much too soon for some performers- Young pro footballs coping with money and media coverage
