Force Field Analysis

Question 1

Force field diagrams

Answer 1

are used to summarise the results of a force field analysis

Question 2

Force field analysis aids…

Answer 2

decision making and summarises the factors that help or hinder the introduction of change

Question 3

forces for/help the change are…

Answer 3

drivers

Question 4

forces against/hinder the change are…

Answer 4

resistors

Question 5

equilibrium is…

Answer 5

the current position where the forces are balanced
drivers=resistors

Question 6

assets for change are…

Answer 6

organisational strengths that help a firm when it tries to change but do not cause it to change

Question 7

for change to happen…

Answer 7

drivers must be greater than resistors

Question 8

assets for change examples… x5

Answer 8

experience in the market- transfer management techniques
well-known brand name- customers more likely to buy
committed workforce- highly skilled and motivated increases chance of success
steady sales growth
investing in systems to deliver best experience for customers

Question 9

examples of drivers… x5

Answer 9

rapidly growing market- lots of potential customers
faster economic growth- population have disposable income to spend on goods
increased competition in current market- more saturated market, less chance for growth.
bulk buying- economies of scale reduces costs, lowering prices/higher profits
broad portfolio- reduces risk and can target other market segments

Question 10

examples of resistors… x4

Answer 10

increased service tax- may need to pay more to operate in another country
job losses- redundancy costs
investments need to be made- may need to borrow, increasing interest rates reduce cash flow
CMA need to approve- could be blocked, wasting finance and time invested

Question 11

advantages of force field diagrams… x2

Answer 11

identifies and analyses evidence of drivers, resistors and assets for change which helps business make informed decision
business can implement measures to strengthen drivers, weaken the resistors and add to assets for change to achieve success

Question 12

how to answer force field analysis (8 marks)

Answer 12

template
place drivers, resistors and assets for change into template with arrows of importance
2 explained assets for change, drivers and resistors
evaluation

Question 13

evaluation template

Answer 13

I recommend… (should the change happen)
as the _____ are greater than the_______

Question 14

disadvantages of force field diagrams… x3

Answer 14

time-consuming to gather information which may be out of date by the time the analysis is completed
could result in equilibrium, meaning more changes are required before the decision is made
the length of the arrows are subjective