FOCS Storytelling

Question 1

Find your audience

Answer 1

Write to your audience preferences

Question 2

Trendjacking

Answer 2

1. Add fuel to fire
2. Celebrate good
3. Being in the trend
4. Trendy and Fast =/= Good → Saturation of news
5. Time to make news → Duration needed
6. Concept → Stylise/Treatment of content
7. Content → How good story is / Takeaway

Question 3

Duration need LEAST -> MOST

Answer 3

Meme, Article, TikTok, Photo Essay, Comic, Podcast, Profile Feat Video, Animation

Question 4

Storyfirst

Answer 4

Not every story is a good story

Story Values

Does it have the emotional factor?

What are the anecdotes and quotes to be take away?

What is the story’s personality?

Question 5

Different objectives/factors/treatments

Answer 5

1. Different formats/treatments
2. Use animations based on client

Question 6

Short form is not good for everything

Answer 6

1. Eg. Did not work: Government using influencers to discuss budget plan → Rushed content that was not memorable
2. Eg. Talking about friendships likely needs 10mins of content. 3mins is not enough

Question 7

Approaching sensitive topics

Answer 7

1. When to ask questions? When they are not at the peak of hurting
2. Do not offend profiles
3. Do not overstep boundaries
4. Growth in person
5. Avoid repetition

Question 8

Sequence of story

Answer 8

1. Starting,
2. Inciting Action
3. Rising Action
4. Climax
5. Resolution

Question 9

Select what is memorable

Answer 9

1. Select what is memorable
   
   1. Emotional
   2. Relatable
   3. Takeaway
2. Bear in mind if you are okay being asked the same questions as your profiles