FINALS - QUIZ CHAPTER 8-9 Flashcards
• Is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.
XML / Extensible Markup Language
• Is the standard markup language used to create web pages and its element form the building blocks of all websites.
HTML / Hypertext Markup Language
• provides graphics for professional presentations
Presentation Software
• Are used for business modeling, planning and calculations. They are arranged in cells that permit the entry of alphanumeric data or formulas.
Spreadsheets
• A popular ISP for phone modern users.
AOL / American Online
• Is launched by the Internet service provider (ISP) which usually provides a suite of applications including email, chat and other applications.
Browser
• Is one popular suite that combines compatible word processor, spreadsheet, presentation, and database applications
Microsoft Office
• is a well known mainframe operating system (OS)
Unix
• A type of primary storage that is coded into the memory chip and runs the computer.
ROM / Read Only Memory
• A type of primary storage that operate application programs.
RAM / Random Access Memory
It works with information that is accessed from servers ad brought to us via hardwires, wireless routers, telephone or cable lines
Enterprise Telecommunications
When does two-way communication happens?
Send & Receive
WAN stands for
Wide Area Network
MAN stands for
Metropolitan Area Network
LAN stands for
Local Area Network
CAN stands for
Campus Area Network
It Is where customers link electronically with organizations to view product catalogs and other products or services from inventory and distribution databases
E-Commerce
Dot Coms is aka?
Dot Bombs
WHAT IS THE REASON FOR THE COMPETITIVE ENVIRONMENT AMONG COMMUNICATIONS ORGANIZATIONS?
CONNECTIVITY
What are the two-types of E-commerce?
Business-to-Consumer
Consumer-to-Consumer
Which is the most basic among LAN, CAN, MAN, and WAN?
LAN
TRUE &/ FALSE
Customer relationship management is the essence of service enterprise marketing.
In a service enterprise, there are only external customers.
(T)Customer relationship management is the essence of service enterprise marketing.
(F)In a service enterprise, there are only external customers.
TRUE &/ FALSE
Interactive marketing involves interdependent communications with consumers and ultimately customers for a product or service.
The internet makes interactive marketing common feature in business enterprises including manufacturing and service sectors.
(T)Interactive marketing involves interdependent communications with consumers and ultimately customers for a product or service.
(T)The internet makes interactive marketing common feature in business enterprises including manufacturing and service sectors.
TRUE &/ FALSE
Sales and Customer relationship management provides analysis and reports of product distribution.
The internet provides enhancements to advertising, promotion, and target marketing efforts.
(T)Sales and Customer relationship management provides analysis and reports of product distribution.
(T)The internet provides enhancements to advertising, promotion, and target marketing efforts.
TRUE &/ FALSE
Business-to-business functions occur on the front end of the organization through outputs.
And business-to-employee functions enhance productivity by using technology to support workers in the transformation process.
(T)Business-to-business functions occur on the front end of the organization through outputs.
(T)And business-to-employee functions enhance productivity by using technology to support workers in the transformation process.
TRUE &/ FALSE
The business function of marketing is concerned only with the planing, promotion, and sales of existing products or markets.
The components that support enterprise operations are different from the components that support the marketing function.
(F)The business function of marketing is concerned only with the planing, promotion, and sales of existing products or markets.
(F)The components that support enterprise operations are different from the components that support the marketing function.
TRUE &/ FALSE
Direct Marketing is intended to create a market from the masses of potential consumers.
Mass Marketing, on the other hand, is aimed at a specific niche of consumers.
(F)Direct Marketing is intended to create a market from the masses of potential consumers.
(F)Mass Marketing, on the other hand, is aimed at a specific niche of consumers.
TRUE &/ FALSE
The holistic E-commerce model provides for business-to-business functions on the supply chain of the organization.
An example of the previous statement is the business between Del Monte Corporation and Jollibee Corporation.
(T)The holistic E-commerce model provides for business-to-business functions on the supply chain of the organization.
(T)An example of the previous statement is the business between Del Monte Corporation and Jollibee Corporation.
Types of Marketing
Interactive Marketing
Mass Marketing
Direct Marketing
Standard Reports generated on periodic basis.
Periodic Scheduled Reports
Breaking information into segments or niches.
Slicing and Dicing
Statistical software used to perform complex analysis of multiple variables.
Decision Support System
Analyzes huge volumes of historical data to identify trends and patterns for current and future use.
Data Mining Software
Comes from the blended disciplines of Computer Science, Biology, Psychology, Linguistics, Mathematics, and Engineering.
Artificial Intelligence
Computer simulated reality based on multisensory input and output devices to create undetected simulated environments through telepresence illusions.
Virtual Reality
Exception Information ‘pushed’ through network to the workstations of all managers with a need to know.
Push Reports
Chain home offices providing information by property, by city, by region, by district, by nation.
Consolidations
The opposite of consolidation. The chain home office can identify top producers at specific properties in ranking order and compare them with regional or national performance.
Drill Down
Used by most managers in the strategic planning process.
Executive Information Systems
It consists of characters, fields, records and files within a database, which are used to store, sort, manipulate and query data.
Data Hierarchy Structure
It is a computer software application that interacts with the user, other applications, and the database itself to capture and analyze data.
Database management system
The term used when each database interfaces with a central database, the DBMS, which acts as a centralized warehouse for the entire operation.
Database Warehouse
It is a comprehensive software used to cover some basic objectives such as coordinating the operational functions of front office, sales and planning.
Property Management System
It is about applying a service-oriented business model to the way your organization works internally. It is an operational architecture where each functional area of the business is defined as a service domain that offers services.
Service Enterprise Management System
Behind the scenes
Back Office Functions
What are the three points of guest interface?
- By phone or the Internet to the Reservations Department
- Upon check-in and throughout the guest’s stay with the front desk personnel
- During the guest’s stay at the hotel, there are numerous activities to partake in
On stage for guests to see.
Front Office Functions
