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BA 100 > FINALS - QUIZ CHAPTER 8-9 > Flashcards

FINALS - QUIZ CHAPTER 8-9 Flashcards

1
Q

• Is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.

A

XML / Extensible Markup Language

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2
Q

• Is the standard markup language used to create web pages and its element form the building blocks of all websites.

A

HTML / Hypertext Markup Language

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3
Q

• provides graphics for professional presentations

A

Presentation Software

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4
Q

• Are used for business modeling, planning and calculations. They are arranged in cells that permit the entry of alphanumeric data or formulas.

A

Spreadsheets

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5
Q

• A popular ISP for phone modern users.

A

AOL / American Online

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6
Q

• Is launched by the Internet service provider (ISP) which usually provides a suite of applications including email, chat and other applications.

A

Browser

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7
Q

• Is one popular suite that combines compatible word processor, spreadsheet, presentation, and database applications

A

Microsoft Office

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8
Q

• is a well known mainframe operating system (OS)

A

Unix

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9
Q

• A type of primary storage that is coded into the memory chip and runs the computer.

A

ROM / Read Only Memory

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10
Q

• A type of primary storage that operate application programs.

A

RAM / Random Access Memory

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11
Q

It works with information that is accessed from servers ad brought to us via hardwires, wireless routers, telephone or cable lines

A

Enterprise Telecommunications

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12
Q

When does two-way communication happens?

A

Send & Receive

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13
Q

WAN stands for

A

Wide Area Network

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14
Q

MAN stands for

A

Metropolitan Area Network

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15
Q

LAN stands for

A

Local Area Network

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16
Q

CAN stands for

A

Campus Area Network

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17
Q

It Is where customers link electronically with organizations to view product catalogs and other products or services from inventory and distribution databases

A

E-Commerce

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18
Q

Dot Coms is aka?

A

Dot Bombs

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19
Q

WHAT IS THE REASON FOR THE COMPETITIVE ENVIRONMENT AMONG COMMUNICATIONS ORGANIZATIONS?

A

CONNECTIVITY

20
Q

What are the two-types of E-commerce?

A

Business-to-Consumer

Consumer-to-Consumer

21
Q

Which is the most basic among LAN, CAN, MAN, and WAN?

A

LAN

22
Q

TRUE &/ FALSE
Customer relationship management is the essence of service enterprise marketing.
In a service enterprise, there are only external customers.

A

(T)Customer relationship management is the essence of service enterprise marketing.
(F)In a service enterprise, there are only external customers.

23
Q

TRUE &/ FALSE
Interactive marketing involves interdependent communications with consumers and ultimately customers for a product or service.
The internet makes interactive marketing common feature in business enterprises including manufacturing and service sectors.

A

(T)Interactive marketing involves interdependent communications with consumers and ultimately customers for a product or service.
(T)The internet makes interactive marketing common feature in business enterprises including manufacturing and service sectors.

24
Q

TRUE &/ FALSE
Sales and Customer relationship management provides analysis and reports of product distribution.
The internet provides enhancements to advertising, promotion, and target marketing efforts.

A

(T)Sales and Customer relationship management provides analysis and reports of product distribution.
(T)The internet provides enhancements to advertising, promotion, and target marketing efforts.

25
Q

TRUE &/ FALSE
Business-to-business functions occur on the front end of the organization through outputs.
And business-to-employee functions enhance productivity by using technology to support workers in the transformation process.

A

(T)Business-to-business functions occur on the front end of the organization through outputs.
(T)And business-to-employee functions enhance productivity by using technology to support workers in the transformation process.

26
Q

TRUE &/ FALSE
The business function of marketing is concerned only with the planing, promotion, and sales of existing products or markets.
The components that support enterprise operations are different from the components that support the marketing function.

A

(F)The business function of marketing is concerned only with the planing, promotion, and sales of existing products or markets.
(F)The components that support enterprise operations are different from the components that support the marketing function.

27
Q

TRUE &/ FALSE
Direct Marketing is intended to create a market from the masses of potential consumers.
Mass Marketing, on the other hand, is aimed at a specific niche of consumers.

A

(F)Direct Marketing is intended to create a market from the masses of potential consumers.
(F)Mass Marketing, on the other hand, is aimed at a specific niche of consumers.

28
Q

TRUE &/ FALSE
The holistic E-commerce model provides for business-to-business functions on the supply chain of the organization.
An example of the previous statement is the business between Del Monte Corporation and Jollibee Corporation.

A

(T)The holistic E-commerce model provides for business-to-business functions on the supply chain of the organization.
(T)An example of the previous statement is the business between Del Monte Corporation and Jollibee Corporation.

29
Q

Types of Marketing

A

Interactive Marketing
Mass Marketing
Direct Marketing

30
Q

Standard Reports generated on periodic basis.

A

Periodic Scheduled Reports

31
Q

Breaking information into segments or niches.

A

Slicing and Dicing

32
Q

Statistical software used to perform complex analysis of multiple variables.

A

Decision Support System

33
Q

Analyzes huge volumes of historical data to identify trends and patterns for current and future use.

A

Data Mining Software

34
Q

Comes from the blended disciplines of Computer Science, Biology, Psychology, Linguistics, Mathematics, and Engineering.

A

Artificial Intelligence

35
Q

Computer simulated reality based on multisensory input and output devices to create undetected simulated environments through telepresence illusions.

A

Virtual Reality

36
Q

Exception Information ‘pushed’ through network to the workstations of all managers with a need to know.

A

Push Reports

37
Q

Chain home offices providing information by property, by city, by region, by district, by nation.

A

Consolidations

38
Q

The opposite of consolidation. The chain home office can identify top producers at specific properties in ranking order and compare them with regional or national performance.

A

Drill Down

39
Q

Used by most managers in the strategic planning process.

A

Executive Information Systems

40
Q

It consists of characters, fields, records and files within a database, which are used to store, sort, manipulate and query data.

A

Data Hierarchy Structure

41
Q

It is a computer software application that interacts with the user, other applications, and the database itself to capture and analyze data.

A

Database management system

42
Q

The term used when each database interfaces with a central database, the DBMS, which acts as a centralized warehouse for the entire operation.

A

Database Warehouse

43
Q

It is a comprehensive software used to cover some basic objectives such as coordinating the operational functions of front office, sales and planning.

A

Property Management System

44
Q

It is about applying a service-oriented business model to the way your organization works internally. It is an operational architecture where each functional area of the business is defined as a service domain that offers services.

A

Service Enterprise Management System

45
Q

Behind the scenes

A

Back Office Functions

46
Q

What are the three points of guest interface?

A
  • By phone or the Internet to the Reservations Department
  • Upon check-in and throughout the guest’s stay with the front desk personnel
  • During the guest’s stay at the hotel, there are numerous activities to partake in
47
Q

On stage for guests to see.

A

Front Office Functions

BA 100 (12 decks)

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