FINALS - QUIZ CHAPTER 8-9

Question 1

• Is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.

Answer 1

XML / Extensible Markup Language

Question 2

• Is the standard markup language used to create web pages and its element form the building blocks of all websites.

Answer 2

HTML / Hypertext Markup Language

Question 3

• provides graphics for professional presentations

Answer 3

Presentation Software

Question 4

• Are used for business modeling, planning and calculations. They are arranged in cells that permit the entry of alphanumeric data or formulas.

Answer 4

Spreadsheets

Question 5

• A popular ISP for phone modern users.

Answer 5

AOL / American Online

Question 6

• Is launched by the Internet service provider (ISP) which usually provides a suite of applications including email, chat and other applications.

Answer 6

Browser

Question 7

• Is one popular suite that combines compatible word processor, spreadsheet, presentation, and database applications

Answer 7

Microsoft Office

Question 8

• is a well known mainframe operating system (OS)

Answer 8

Unix

Question 9

• A type of primary storage that is coded into the memory chip and runs the computer.

Answer 9

ROM / Read Only Memory

Question 10

• A type of primary storage that operate application programs.

Answer 10

RAM / Random Access Memory

Question 11

It works with information that is accessed from servers ad brought to us via hardwires, wireless routers, telephone or cable lines

Answer 11

Enterprise Telecommunications

Question 12

When does two-way communication happens?

Answer 12

Send & Receive

Question 13

WAN stands for

Answer 13

Wide Area Network

Question 14

MAN stands for

Answer 14

Metropolitan Area Network

Question 15

LAN stands for

Answer 15

Local Area Network

Question 16

CAN stands for

Answer 16

Campus Area Network

Question 17

It Is where customers link electronically with organizations to view product catalogs and other products or services from inventory and distribution databases

Answer 17

E-Commerce

Question 18

Dot Coms is aka?

Answer 18

Dot Bombs

Question 19

WHAT IS THE REASON FOR THE COMPETITIVE ENVIRONMENT AMONG COMMUNICATIONS ORGANIZATIONS?

Answer 19

CONNECTIVITY

Question 20

What are the two-types of E-commerce?

Answer 20

Business-to-Consumer

Consumer-to-Consumer

Question 21

Which is the most basic among LAN, CAN, MAN, and WAN?

Answer 21

LAN

Question 22

TRUE &/ FALSE
Customer relationship management is the essence of service enterprise marketing.
In a service enterprise, there are only external customers.

Answer 22

(T)Customer relationship management is the essence of service enterprise marketing.
(F)In a service enterprise, there are only external customers.

Question 23

TRUE &/ FALSE
Interactive marketing involves interdependent communications with consumers and ultimately customers for a product or service.
The internet makes interactive marketing common feature in business enterprises including manufacturing and service sectors.

Answer 23

(T)Interactive marketing involves interdependent communications with consumers and ultimately customers for a product or service.
(T)The internet makes interactive marketing common feature in business enterprises including manufacturing and service sectors.

Question 24

TRUE &/ FALSE
Sales and Customer relationship management provides analysis and reports of product distribution.
The internet provides enhancements to advertising, promotion, and target marketing efforts.

Answer 24

(T)Sales and Customer relationship management provides analysis and reports of product distribution.
(T)The internet provides enhancements to advertising, promotion, and target marketing efforts.

Question 25

TRUE &/ FALSE Business-to-business functions occur on the front end of the organization through outputs. And business-to-employee functions enhance productivity by using technology to support workers in the transformation process.

Answer 25

(T)Business-to-business functions occur on the front end of the organization through outputs. (T)And business-to-employee functions enhance productivity by using technology to support workers in the transformation process.

Question 26

TRUE &/ FALSE The business function of marketing is concerned only with the planing, promotion, and sales of existing products or markets. The components that support enterprise operations are different from the components that support the marketing function.

Answer 26

(F)The business function of marketing is concerned only with the planing, promotion, and sales of existing products or markets. (F)The components that support enterprise operations are different from the components that support the marketing function.

Question 27

TRUE &/ FALSE Direct Marketing is intended to create a market from the masses of potential consumers. Mass Marketing, on the other hand, is aimed at a specific niche of consumers.

Answer 27

(F)Direct Marketing is intended to create a market from the masses of potential consumers. (F)Mass Marketing, on the other hand, is aimed at a specific niche of consumers.

Question 28

TRUE &/ FALSE The holistic E-commerce model provides for business-to-business functions on the supply chain of the organization. An example of the previous statement is the business between Del Monte Corporation and Jollibee Corporation.

Answer 28

(T)The holistic E-commerce model provides for business-to-business functions on the supply chain of the organization. (T)An example of the previous statement is the business between Del Monte Corporation and Jollibee Corporation.

Question 29

Types of Marketing

Answer 29

Interactive Marketing Mass Marketing Direct Marketing

Question 30

Standard Reports generated on periodic basis.

Answer 30

Periodic Scheduled Reports

Question 31

Breaking information into segments or niches.

Answer 31

Slicing and Dicing

Question 32

Statistical software used to perform complex analysis of multiple variables.

Answer 32

Decision Support System

Question 33

Analyzes huge volumes of historical data to identify trends and patterns for current and future use.

Answer 33

Data Mining Software

Question 34

Comes from the blended disciplines of Computer Science, Biology, Psychology, Linguistics, Mathematics, and Engineering.

Answer 34

Artificial Intelligence

Question 35

Computer simulated reality based on multisensory input and output devices to create undetected simulated environments through telepresence illusions.

Answer 35

Virtual Reality

Question 36

Exception Information 'pushed' through network to the workstations of all managers with a need to know.

Answer 36

Push Reports

Question 37

Chain home offices providing information by property, by city, by region, by district, by nation.

Answer 37

Consolidations

Question 38

The opposite of consolidation. The chain home office can identify top producers at specific properties in ranking order and compare them with regional or national performance.

Answer 38

Drill Down

Question 39

Used by most managers in the strategic planning process.

Answer 39

Executive Information Systems

Question 40

It consists of characters, fields, records and files within a database, which are used to store, sort, manipulate and query data.

Answer 40

Data Hierarchy Structure

Question 41

It is a computer software application that interacts with the user, other applications, and the database itself to capture and analyze data.

Answer 41

Database management system

Question 42

The term used when each database interfaces with a central database, the DBMS, which acts as a centralized warehouse for the entire operation.

Answer 42

Database Warehouse

Question 43

It is a comprehensive software used to cover some basic objectives such as coordinating the operational functions of front office, sales and planning.

Answer 43

Property Management System

Question 44

It is about applying a service-oriented business model to the way your organization works internally. It is an operational architecture where each functional area of the business is defined as a service domain that offers services.

Answer 44

Service Enterprise Management System

Question 45

Behind the scenes

Answer 45

Back Office Functions

Question 46

What are the three points of guest interface?

Answer 46

- By phone or the Internet to the Reservations Department - Upon check-in and throughout the guest’s stay with the front desk personnel - During the guest’s stay at the hotel, there are numerous activities to partake in

Question 47

On stage for guests to see.

Answer 47

Front Office Functions