Chapter 3: Strategic Planning, Problem Solving and Decisions Flashcards
Strategic Planning =
strategies + tactics + objectives
Defines the optimal desired future state(mental picture)of what the organization wants to achieve over time
Vision Statement
Defines the present state or purpose of an organization Answers: What it does; Who does it for; and How it does what it does.
Mission Statement
Vision/Mission, which is for Present/Future?
Mission - present
Vision - future
What is the Strategic Planning Process
ESSE
- Environmental Scanning
- Strategy Formulation
- Strategy Implementation
- Evaluation and Control
Meaning of SWOT
Strengths, Weaknesses, Opportunities & Threats
Purpose is to develop strategies to convert Weaknesses into Strengths and Threats into Opportunities.
SWOT Analysis
A form of situational analysis which is the most important part of the strategic planning process.
SWOT Analysis
are within the control of the organization – done well or not so well
Internal Factors (Strengths, Weaknesses)
are beyond the control of the organization – things with a positive or negative impact.
External Factors (Opportunities and Threats)
Objective should be SMART
Specific Measurable Attainable Reasonable Time-bound
What is the meaning of MBO?
Management by Objectives
are targets for performance driven by the missions of the organization
Objectives
a process of top/down; bottom/up shared goal setting
Management by Objectives
What are the three strategies? Cite from largest to smallest
Corporate Strategies
Business Strategies
Functional Strategies