final study for exam, how does Amazon apply to the exam articles Flashcards
Amazon & Chandler “Logic of Industrial Success:
Amazon is first mover within entire retail industry by putting themselves in position of being first to offer cheapest service in retail industry.
first movers investments of national/international distribution/marketing
marketing “the company invested all its profits toward expansion” investment in globalization i.e: having workers in Europe, spain.
First mover investments towards R&D/
“expansion plans go beyond merely shopping for things”
First mover investment: Company invests in istrategy of having the smallest margins
Amazon & Barney “Looking Inside”
Amazon equipped with valuable but not rare or hard to imitate financial resource of high revenue capabilities
“ earned tens of millions of dollars in a matter of hours.”
Amazon equipped with valuable but not rare or hard to imitate human resource of cheap laborers around the world.
service they offer is VRIO
their size and continuous expansion is VRIO
Amazon & Mintzberg “Managers Job”
Jeff Bezos assumes decisional role of entrepreneur by advocating for change in company focus to go from just retail industry to other industrie
Amazon & French & Raven Power”
Jeff Bezo exercise his legitimate power given as CEO of being able to prescribe behavior to Amazon workers to work at low rates.
Amazon exercises reward power among its customers to buy from them so that they can get free shiping
with with amazon’s known unethical practices “ amazon had the ability to mediate this reward.
Amazon & Norton Score Card: a shit ton of them once more
a shit ton of them once more
Amazon & Handy “Sigmoid Curve”
amazon’s monopolizing success may not be on track to sustain itself if they keep doing the same thing due to backlash
More and more, others are calling for increased mindfulness when submitting to the e-commerce beast
should jump to another curve and change to more ethical models
Amazon has gone on to make other curves by diversifying in to other industries
