Collins and Porras: Company's vision Flashcards
Collins and Porras main claim
Vision provides guidance about what core to preserve and what future to stimulate progress toward
successful companies keep their same core and values while their strategies change to compete
have to know what is due to change and what should never (sacred)
Core ideology
enduring character of an organization
most lasting and significant contribution
hold organization together as it grows
transcends from statement
consistent identity that transcends everything
product/market life cycles, tech innovation and individual leaders aint got shit on this
has core values and core purpose (two companies can have the same of these)
core values
small set of timeless guiding principles and enduring tenets
beliefs about what is important
personal have same personal values
defines company
core purpose
reason for being
idealistic motivation for doing company’s work
soul of the organization
should not be business strategy to fulfill and should not describe these
discovering the core ideology, how did companies apply them
is not created or set since it is the values that actually exists since the beginning
meaningful and inspirational only to people in organization
find people with compatible values
more than creating a perfect statement
has to be authentic, you can’t fake it
once found, feel free anything that is not part of it
What is VISION, what does it contain
core ideology: what we stand for
envisioned future: what we aspire to become
what is the envisioned future, what does it contain
what we aspire to become (aspirations)
The audacious goal (Big, Hairy, Audacious Goal(s))
achievement of goal
BHAG
the big audacious goals
do not confuse with core purpose
achievement of goal (vivid description)
describe what will it be like after achieving the goal
align the company’s work to create this vision
its a picture people can carry around with a passion
passion. emotion and conviction necessary
once achieved, set another BHAG to not lose momentum
who are usually are the people with ideologies the most synced up with an organizations’
volunteers
core competence
the company’s capabilities and strategies to perform
do not confuse it with core ideology but they go along
what type of personal do the companies have to hire
personnel with the same values
in the end, they are the ones who commit to it over the long term
what are the core values independent from?
the strategies to compete
should to change the core value to remain competitive in the market
how many core values should a company have
only acceptable to have between 3 and 5
how long should a core purpose last
should last at least 100 years
cannot be fulfilled so stimulates continuous change and progress
