barney's article about VRIO Flashcards
no† failing
VRIO
Not Barney’s theory but he supports it
are the resources and capabilities valuable?
are they Rare
are they Imitable
are they organized
Which are the two components of VRIO (not what VRIO means)
internal environment and external environment
internal environment
internal resources and capabilities of a firm
external environment
business and societal trends
industry conditions
competitive environment
its only half the story
Bareney’s article, what does it do?
Looks inside organization with respect to creating competitive advantage
provides a tool to assess internal resources and capabilities
Barney’s major claims
analyzing firm’s external environment is not enough to understand strategic success
analysis of competitive implications of firm’s internal strengths and weaknesses needed
firm will have a sustained competitive advantage is resources and abilities and valuable, rare, inimitable and organized
value of ressources
useful to exploit opportunities and neutralize threats?
if so then it equal in competitions and not disadvantage
can be valuable in different ways, depending of the firm
rareness of ressources
how many firms have them?
if its valuable and rare, its a temporary competitive advantage
imitability of ressources
are they costly to get?
how much history and reputation do they have or does the company have?
if they are valuable, rare and costly to imitate, then they are sustained competitive advantage
organization of firm
is the firm organized to exploit these resources?
if VRIO all in place, very gyu sustained competitive advantage
if company is not organized, they can miss opportunities
what do the resources and capabilities include?
financial assets
physical assets
human assets
organizational assets
financial assets
debt
equity
retained earnings
etc
physical ressources
machines
manufacturing facilities
buildings
etc
human assets
experience
knowledge
judgement
risk taking
propensity
organizational assets
history
relationships
trust
organizational culture of groups of individuals associated with a firm
firms’ formal reporting structure
explicit management control systems
compensation policies