class 8: techniques of persuasion Flashcards
rival explanations
evidence found contradicts claim
it is often left out
rhetoric
the true language of persuasion
thinking about audience
how much do the readers already know?
how familiar to the evidence might they be?
what might be their values?
the more you think about the audience, the stronger the argument can be built
What is brainstorming?
first step of writing persuasively
put yourself in shoes of the audience
thinking how they could object to your ideas
necessary to provide convincing answer to these objections and show that you have considered the issue fully
what are the common types of objections that you can encounter?
readers are aware of the negative evidence
that refutes your argument
readers can come up with alternative causal explanations that are consistent with your evidence
readers disagree with your values preferences or reality assumptions
negative evidence
evidence contradicting your argument
explaining how these shouldn’t affect your claim shows that you have given it consideration
rival causes
if claim you are proposing is a causal claim, then there are high chances there are rival causes
if you know them, don’t stay quiet about them
what must you do about debatable assumptions?
must anticipate challenges to your assumptions
must provide explicit data to your reality assumptions
must show that your values are worth serious consideration
how to limit claims when you have now rebuttal
must concede point you cannot refute
limiting your generalization
assessment that the level of probability of your claim is less than 100%
a refinement or redefining of your terms
acknowledging limitations makes your writing more persuasive
why do we study rhetoric
to understand how authors and and speakers convince their audience
what are the rules of rhetoric
- detail: evidence and assumption
- tone: scholarly versus narrative
- vividness: being concrete
being complete and detailed (1)
full and clear detail because most of the evidence will be new to the reader
make links with their own experiences
using appropriate tone (2)
scholarly, narrative or formal
being vivid (3)
being concrete