experimental design and statistics Flashcards
components of a research study
ethics sampling statistical analasys variables design
variables
“If it cannot be measured, it doesn’t exist” (Eysenck..)
• Any characteristic or factor that can vary
• Example: Darley & Latane (1968)
1) Number of bystanders perceived to be present.
2) Helping behaviour
3) How many seconds before helping
• Can refer to non-observable constructs
exam stress example
biological effects
physiological effects
environmental effects
psychollgical
measure meant of variables
self report- psychological test
physiolgical- brain activity, hormone levels
behaviour- Overt Unobtrusive Archives
social desirability bias
answering in question stop keep in line with social expevtations and judgements e.g. people may lie abut how much they smoke/ drink/self harm
populatin
all existing members of a grup
sample
a small subset of the population
aim of research study
to generalise from a sample to the population
Biased sample
may white and eyesnck in 1978
convenience sampling
e.g. your friends
random sampling
- Where every member of the population has an equal probability of being selected.
- Random selection of psychology students
- Stratified random sampling
- Small representative sample better than large unrepresentative sample
- Exit polls in elections • Magazine surveys
research design:observational and correlational
use of observations and studies to describe and predict behaviour
• Observe behaviour while it occurs
• Descriptive method
• Can test hypotheses
research design:single case studies
describe understand and treat individuals behaviour
experimental designs
Manipulate a variable and measure it’s effect in a controlled setting, to establish a cause-effect relationship.
Wild boy of Aveyron
Case studies of feral children support “critical period”
hypothesis. (Curtiss, 1977)
observational studies: example
• Naturalistic observation of chimpanzee (Jane Goodall, 1986)
• Observed them making and using tools
• Falsified previously held view that animals could not use tools.

observer bias
- Expectations of the observer
* Unconscious cues which influence behaviour of participants
ways to overcome observer bias
Coding of procedures
• Observers blind to hypotheses
• Several observers, rate consistency
observational studies: reactivity
Change behaviour when we know we are being observed.
observational studies; minimising reactivity
Use disguised observation
• Get participants used to observer
• Using unobtrusive measures (e.g., archives)
observational studies: example
Hoika & Akhtar (2012): Tested whether 2 - 3 year olds produced novel, copied or cued humour with their parents.
• Participants: 47 parent-child pairs.
• Materials: Toys, video camera.
• Procedure: Parents asked to joke with their child for 10 mins in a playroom setting.
• Coding:Children’s behaviourscoded according to type of humour.
• Objectbased, • Label based, • Conceptual.
• Results: 3 year olds used more label/conceptually based humour than 2 year olds
corelational study
• Relationship between 2 variables
• Naturally occurring variations in 1 variable related to
naturally occurring variations in another variable. • Correlation as a basis for prediction
• E.g., intelligence & job success, exam results and time spent preparing.
correlation; scatter plot
distribution of relationship
strength of relationship
correlational study: advantags
allows prediction
allows study of naturally occurring events
correlation: disadvantages
cannot establish a cause effect relationship
directionality and the third variable problem
experimental research design
either within subjects or between subjects• Investigates effect of an Independent Variable (IV) on a Dependent Variable (DV).
• All other conditions remain constant
independant variable
IV must have at least 2 levels
• Comparison between 2 experimental conditions or groups.
between subjects design
different subjects take part in each group
between subjects design: Advantages
- Each Participant naive to procedures
* Essential when testing naturally occurring variables (e.g., Gender)
between subjects design: Disadvantages
- Large number of Participants needed
* Differences in conditions may be due to differences between each group.
within subjects design
same subjects tested under al experimenrlconditions
within subjects design: Advantages
- Fewer Ps needed
* Solves problem of between group differences
within groups design: disadvantages
Order and Practice
effects
• Use counterbalancing
internal validity
The degree to which an experiment supports a clear causal
conclusion
• IV causes DV