Exam 2 Review Flashcards
a ____ attitude is more resistant to change, a ____ attitude is more vulnerable to change
strong; weak
_____ _____ attitudes are likely to stimulate actions that are consistent
highly accessible
best predictor of one’s behavior is one’s behavioral ______
behavioral intentions
what influences a person’s behavioral intentions
- attitude
- subjective norms
- perceived behavior control
________ - person’s perception of the ease or difficulty of performing behavior of interest
perceived behavior control
_____ - change in private attitude or beliefs as a result receiving a message
persuasion
cognitive response model of persuasion states that the most direct cause of persuasion is the ____-____ of the persuasion target rather than content of message
self - talk
______ - technique used to increase individuals’ resistance to a strong argument by first giving them weak, easily defeated versions of it
inoculation procedure
____ model that presents 2 routes toward attitude change: central and peripheral routes
elaboration likelihood model of persuasion
what is need for cognition?
the tendency to enjoy and engage in deliberate thought
_____ route is being persuaded by the quality of the argument
central route
_____ route is being persuaded by other factors not including the quality of the argument
peripheral route
_____ ______ are reliable ways to attain accuracy more quickly such as - credible communicators, others’ responses, and ready ideas
shortcut evidence
fear appeals are most effective with individuals that have high levels of ____-_____
self - efficacy
what is the consistency principle?
idea that people will change their beliefs, attitude, perception, and actions to make them consistent w one another
_____ - motivation to achieve approval by making a good impression on others
impression motivation