Exam 2 - Chapter 6 Flashcards
____ _____ - a change in overt behavior caused by real or imagined pressure from others
social influence
what are the three types of social influence?
conformity, compliance, and obedience
____ is a behavior change designed to match the actions of others
conformity
_____ is changing behavior in response to a direct request
compliance
______ changing one’s behavior in response to an authority figure
obedience
________ - technique that increases compliance w a large request by first getting compliance w a smaller request
foot in the door technique
what is the Milgrim study and why is it important
study where they had participants shock a confederate when they got answers incorrect, increasing the voltage amount by each wrong answer, this is important to know because it exemplifies how far individuals are willing go or act when under a authority figure
_____ ____ is when the researcher infiltrates setting to be studied and observes its working from within
participant observation
what are the 6 widely known principles of influence
reciprocation, commitment/consistency, authority, social validation, scarcity, liking/friendship
____ is the act of returning what is given
reciprocation
____/_____ is when you are more willing to be convinced or moved it its already consistent w existing commitment
commitment/consistency
more likely to be moved if it comes from a figure of _____
authority
____ ____ - if others they look up to do it they will too
social validation
_____ - objects and opportunities are more attractive is they are limited
scarcity
____/____ - more likely to say yes to people you like or know
liking/friendship