Exam 2 Quizzes Flashcards
Chapters: 4,
What provides individuals and work units with a clear map to follow in future activities
planning
The planning process is similar to the ________ process in that both have a series of steps that are typically repeated in a cycle
decision making
Planning begins with
situational analysis
During the Covid-19 pandemic, many companies had to implement, or develop, new ________ due to the sudden change in the environment
contingency plans
The planning level with the shortest time horizon is known as ________ planning
operational
strategic planning
involves making decisions about the organizations long term goals and strategies
strategic goals
major targets or results that relate to the long term survival, value, and growth of the organization
a strategy
is a patter of actions and resource allocations designed to achieve organizational goals
tactical planning
translates broad strategic goals and plans into specific goals and plans that are relevant to a particular unit in the organization (customer service, human resources)
operational planning
identifies specific procedures and processes required at lower levels of organization
in operational planning front line managers focus on
routine tasks such as production runs, customer service product updates, delivery schedules, and the human resource requirements described in later chapters
6 major strategic management process components
- establishing mission, vision and goals
- analyzing external opportunities and threats
- analyzing internal strengths and weaknesses
- SWOT (strengths, weaknesses, opportunities and threats)
- strategy implementation
- strategic control
A concentric diversification strategy is a strategy
used to add new businesses that produce related products or are involved in related markets and activities
The BCG matrix categorizes businesses within a conglomerate’s portfolio as cash cows, stars, question marks, and
dogs
In the BCG matrix, low-growth, weak-competitive-position businesses are called
dogs