Daily 4 Flashcards
Environmental Uncertainty
lack of information needed to understand or predict the future
Scenario
a narrative that best describes a set of future conditions. Best-case, worst-case
Forecasting
method for predicting how variables will change the future
Benchmarking
the process of comparing an organizations practices and technologies with those of other companies
Mergers
where one or more companies combined with another
Acquisitions
one firm buys another
Divestitures
a firm sells one or more businesses
Defender
dominating a narrow product or service market segment
Analyzer
exploiting new opportunities at a relatively early stage while maintain a base traditional products or services
Prospector
identifying and exploiting new opportunities quickly
Reactor
firms that do not practice any distinct overall strategy