Daily 8 Flashcards
expatriates
parent company nationals who are sent to work at a foreign subsidiary
host country nationals
natives of the country where an overseas subsidiary is located
third country nationals
natives of a country other than the home country or the country of an overseas subsidiary
ethnocentrism
the tendency to judge others by the standards of one’s own group or culture which are seen as superior
culture shock
the disorientation and stress associated with being in a foreign environment
impatriate
a foreign national brought in to work at the parent company
global
views the world as a single market. operations are controlled centrally from the corporate office
transnational
specialized facilities permit local responsiveness. complex coordination mechanisms provide global integration
international
uses existing capabilities to expand into foreign markets
multinational
several subsidiaries operating as stand-alone business units in multiple countries
international model
an organizational model that is composed of a company’s overseas subsidiaries and characterized by greater control by the parent company over local product and marketing strategies than is the case in the multinational model
international licensing
an arrangement by which a licensee in another country buys the rights to manufacture a company’s product of its own country for a negotiated fee (typically, royalty payments on the number of units)
franchising
the company sells limited rights to use its brand name to franchisees in return for a lump sum payment and a share of the franchises profits
transnational model
an organizational model characterized by centralizing certain functions in locations that best achieve cost economies; basing other functions in the company’s national subsidiaries to facilitate greater local responsiveness; and fostering communication among subsidiaries to permit transfer of technological expertise and skills
global model
an organizational model consisting of a company’s overseas subsidiaries and characterized by centralized decision making and tight control by the parent company over most aspects of worldwide operations; typically adopted by organizations that base their global competitive strategy on cost considerations