Esthetics & Professional Development Flashcards
What is discretionary income?
Money to spend freely
A _____ is a desired objective that helps you focus and helps define what path your career will take.
Goal
How many years is a long range goal?
5
How many years is a short range goal?
1
A one or two page outline that describes personal and professional attributes in a brief, concise manner is called a…
Resume
The _______ is the personality piece that introduces you to your prospective employer.
Cover letter
What colors of paper are recommended for a resume?
White, ivory, pale blue or pale gray
Professional résumé writers recommend using a font that is…
10-11 point
What should be avoided in concerns to your personal appearance at an interview?
Open toed shoes, excess jewelry, bright colors, flashy styles, and wild hairdos.
What is considered to be the least important factor in deciding whether to accept a position?
The size of the business
A _________ includes your salary plus the benefits that would otherwise cost you money.
Compensation package
A common practice with new employees is…
Completing a general orientation program.
Developing relationships with individuals who can make contact with potential customers or employees is called…
Networking
What are the opportunities where you can meet with your employer and discuss your job performance called?
Performance review
Personal attention to the needs of the client is described as…
Customer service
_____ means creating awareness of a product or service, usually striking an emotional chord in the buyer.
Marketing
The most effective form of advertising is…
Word of mouth
An effective technique for building clientele is asking clients to…
Rebook
Recommending and providing the best products for client purchase is called…
Retailing
Successful estheticians effectively prescribe their services along with…
Home care products
The size of a products container, the aroma or a specific ingredient of the product are its…
Features
What a product will do to enhance the appearance or improve the condition of the clients skin are the products…
Benefits
Finding the appropriate product to fit the needs of the client is called?
Customizing
Recommending a product that compliments anther product the client already purchased is called…
Cross sellinf
To determine the continued effectiveness of recommended products and home care, the esthetician should…
Examine the clients skin eegularly
What buyer motivation is often the easiest to recognize?
Need
Displaying a minimum of two products on the front edge of a display shelf creating easy access and high visibility of the products is called…
Facing the product
The practice of visiting competitors to compare their business practices to your own is called…
Comparison shopping
