Esthetics & Professional Development

Question 1

What is discretionary income?

Answer 1

Money to spend freely

Question 2

A _____ is a desired objective that helps you focus and helps define what path your career will take.

Answer 2

Goal

Question 3

How many years is a long range goal?

Answer 3

5

Question 4

How many years is a short range goal?

Answer 4

1

Question 5

A one or two page outline that describes personal and professional attributes in a brief, concise manner is called a…

Answer 5

Resume

Question 6

The _______ is the personality piece that introduces you to your prospective employer.

Answer 6

Cover letter

Question 7

What colors of paper are recommended for a resume?

Answer 7

White, ivory, pale blue or pale gray

Question 8

Professional résumé writers recommend using a font that is…

Answer 8

10-11 point

Question 9

What should be avoided in concerns to your personal appearance at an interview?

Answer 9

Open toed shoes, excess jewelry, bright colors, flashy styles, and wild hairdos.

Question 10

What is considered to be the least important factor in deciding whether to accept a position?

Answer 10

The size of the business

Question 11

A _________ includes your salary plus the benefits that would otherwise cost you money.

Answer 11

Compensation package

Question 12

A common practice with new employees is…

Answer 12

Completing a general orientation program.

Question 13

Developing relationships with individuals who can make contact with potential customers or employees is called…

Answer 13

Networking

Question 14

What are the opportunities where you can meet with your employer and discuss your job performance called?

Answer 14

Performance review

Question 15

Personal attention to the needs of the client is described as…

Answer 15

Customer service

Question 16

_____ means creating awareness of a product or service, usually striking an emotional chord in the buyer.

Answer 16

Marketing

Question 17

The most effective form of advertising is…

Answer 17

Word of mouth

Question 18

An effective technique for building clientele is asking clients to…

Answer 18

Rebook

Question 19

Recommending and providing the best products for client purchase is called…

Answer 19

Retailing

Question 20

Successful estheticians effectively prescribe their services along with…

Answer 20

Home care products

Question 21

The size of a products container, the aroma or a specific ingredient of the product are its…

Answer 21

Features

Question 22

What a product will do to enhance the appearance or improve the condition of the clients skin are the products…

Answer 22

Benefits

Question 23

Finding the appropriate product to fit the needs of the client is called?

Answer 23

Customizing

Question 24

Recommending a product that compliments anther product the client already purchased is called…

Answer 24

Cross sellinf

Question 25

To determine the continued effectiveness of recommended products and home care, the esthetician should…

Answer 25

Examine the clients skin eegularly

Question 26

What buyer motivation is often the easiest to recognize?

Answer 26

Need

Question 27

Displaying a minimum of two products on the front edge of a display shelf creating easy access and high visibility of the products is called…

Answer 27

Facing the product

Question 28

The practice of visiting competitors to compare their business practices to your own is called…

Answer 28

Comparison shopping