customer v consumer Flashcards
1
Q
what is a customer?
A
A customer is the person who PAYS for the goods/service being offered
2
Q
What is a consumer?
A
A consumer is somebody who USES the product/service offered
3
Q
what is the key difference between the two?
A
The customer does not necessarily have to use the product/service while the consumer will not necessarily be the one to pay for the good/service they are using.
