5.4 Elements of the marketing mix Flashcards
1
Q
What are the elements of the marketing mix?
A
- Product
- Promotion
- Price
- Place
2
Q
What is Product in the marketing mix?
A
all factors relating to design, the specifications and features of the product
3
Q
what is the marketing mix?
A
refers to all activities influencing whether or not a customer buys a product
4
Q
what is promotion in marketing mix?
A
promoting a product is to communicate about it
5
Q
what is price in the marketing mix?
A
how much a customer is asked to pay for the product
6
Q
what is place in the marketing mix?
A
the way in which products are distributed
7
Q
what factors effect the choice of marketing mix?
A
the product being sold, competitors products on the market, the target customer
