Content and Thematic Analysis Flashcards
1
Q
What is Content Analysis?
A
A research technique that enables the indirect study of behaviour by examining the communications that people produce.
2
Q
What is coding in Content Analysis?
A
The stage in Content Analysis which communication to be studied is analysed by identifying each instance of the chosen categories.
3
Q
What is Thematic analysis?
A
An inductive and qualitative approach to analysis that involves identifying implicit or explicit ideas within the data.
