Content Analysis

Question 1

Is content analysis primary it secondary data?

Answer 1

Secondary data

Question 2

What are the 2 researchs for this and explain?

Answer 2

1) Cohen (1972) - how the media represented mods and rockers in the 69s, they exaggerated and distorted events
2) Lobban and Tuchman (1978) - to analyse the gender roles in children’s reading and television, female were stereotyped and limited and played domestic roles

Question 3

What are 2 advantages of practical?

Answer 3

1) easy access
2) cheap

Question 4

What are 2 advantages of ethical?

Answer 4

1) saves the public interest to show how manipulative the media is
2) no harm to participants

Question 5

What is 3 advantages of theoretical?

Answer 5

1) interpretivists like due to in depth data
2) positivists see as useful as its objective, quantitative and scientific
3) no Hawthorne effect

Question 6

What is 1 disadvantage of practical?

Answer 6

1) time - consuming especially if it’s qualitative

Question 7

What is 1 disadvantage of ethical?

Answer 7

There is none for ethical

Question 8

What is 1 disadvantage of theoretical?

Answer 8

1) sometimes it’s subjective interpretation so positivists will dislike