Content Analysis Flashcards
1
Q
Content analysis
A
Method to indirectly study behaviour by examining communications people produce
Eg- conversations, TV
Through Coding and Thematic Analysis
2
Q
Coding
A
Analysis of large sets of data (transcripts)
Break info down into coding units which can be operationalised/ counted
3
Q
Thematic analysis
A
Identify patterns in data by grouping info into categories/ phrases
4
Q
How to conduct content analysis
A
1) identify categories with coding
2) work through transcribed info
3) tally occurrences in the category
4) asses pattern with thematic analysis
5
Q
AO3
A
+ analysis large amount of data for conclusions
+ flexible as produces both quantitative and qualitative data
+ reliable as easily replicated
- researched bias
- unrepresentative if only few materials are selected
