Contemporary Issues (3.2) Flashcards
commercialisation
exploiting something to make profit
golden triangle
sport
media sponsorship
what led to commercialisation of sport (10)
huge participation global interest sport sells good a billboard for companies growth of media interest professionalism variety of sports freedom to travel increased sponsorship/advertising golden triangle
commercialisation on performers +
increased income
increased fame
increased standard of play
commercialisation on performers -
pressure leads to deviance
loss of control e.g forced to wear kits/play through injury
ethics e.g unethical sponsors (gambling companies)
commercialisation on spectators +
increased access (24/7)
increased coverage
better viewing - replays/angles etc
stadiums improved
commercialisation on spectators -
expensive - ticket prices, merch, subscriptions
4 forms of media
newspapers
radio
tv
internet
commodity
something that can be sold to media outlets or companies
effects of media on sport +
increase commercialisation increase participation globalised sport higher salaries standard of play increased role models new versions of sport - exciting educate about the sport - ex pros as pundits
effects of media on sport -
media demands control of sport/performers expectation leads to deviance more spectate than participate loss of privacy for performers negative role models increased hate online
sport development continuum
excellence
performance
participation
foundation
foundation stage
basic skills e.g running, jumping, throwing
for fun/enjoyment
taught in P.E
beginners
participation stage
playing for local team/extra curricular at school
hobby - for fun/fitness/social
in personal time
develop skills and knowledge of the game
performance stage
county, regional, academy level
highly motivated
high quality skills
good level coaching/facilities
excellence stage
high levels of experience/knowledge
very high skill level
professional
highly organised events
role of schools in sporting excellence
compulsory P.E learn range of sports learn fundamental/ transferable skills extra curricular opportunities links to local clubs offers qualifications
role of clubs in sporting excellence
frequent competitions
specialist coaching/facilities/equipment
talent identification e.g scouts
basic medical support
role of universities in sporting excellence
combines performance with study scholarships/bursaries high quality competitions specialist facilities involved in lots of sports science research
talent identification key factors (6)
widespread testing high quality systems variety of testing database of info to share across sports coordinated testing good competition systems to scout from
physiological tests
fitness tests e.g 30m sprint, sergeant jump, multi stage fitness test
anthropometry - genetic physical characteristics (muscle fibre types, arm span, height etc)
psychological tests
personality testing
hereditary profile
sociological profile - age, gender, wealth etc
Talent id +
narrows it down
encourage people to right sports
those identified should make rapid progress
more success
Talent id -
not accurate
demotivating if not chosen for sport you enjoy
may miss out people
tests can be irrelevant - don’t look at understanding of the game
extensive funding
talent id pathways
talent pathway - talent id programme - runs through NGBs to develop talent in specific sports
performance pathway 1 - foundation pathway - runs through home counties to identify talent - need to perform physical health checks constantly
performance pathway 2 - world class programme (funded by UK Sport) - podium potential in next 8 years - podium in next 4 years
(talent pathway) Talent id phase 1
physical skill based tests
analysis of athletes training and competing
(talent pathway) Talent id phase 2 + 3
further assessment (physical/mental screening)
.performance/lifestyle workshops
.psychological assessments
(talent pathway) Talent id confirmation phase
train over 6-12 months
continually assessed and progress reported
UK Sport
.main role - invest national lottery funds to maximise performance of UK athletes
.success measured by medals won
.Uk sport invest 70% of income in:
funding NGBs
funding athletes through athlete performance award (APA)
National Institutes e.g
EIS - English institute of sport
EIS Loughborough (swimming, gymnastics, cricket)
EIS Sheffield (Boxing, Basketball)
Run by UK Sport
why elite athletes drop out of sport
funding issues injury training demands loss of interest pressure lack of support not good enough stress
how to address elite drop outs
identify problems performance/lifestyle advice media strategies (how to deal with it) psychological support training programmes
types of technology in sport
video analysis drug tests timing equipment drone cameras prosthetics for disabled GPS
benefits of tech in sport (elite)
improved performance
increased access
increased safety
increased accuracy
benefits of tech (general)
increased opportunity (all year round) enjoyment + progress (easier and safer to learn skills) increased inclusion (disabled access/equipment) increased motivation (can track performance) mass production (equipment available to everyone as its cheap)
negatives on tech in sport
expensive e.g smart watch other forms of tech in society reduce participation e.g xbox change sport traditions increase chance of injury e.g F1 disrupts flow of game
how tech increased fair outcomes
better timing devices
more accurate decision making for officials e.g VAR
improved detection of foul play e.g TMO
improved detection of drugs
how tech decreased fair outcomes
access to modern tech limited only available at elite level used in some sports not others tech creates new drugs over rules officials - demotivating for them
