Contemporary Issues (3.2) Flashcards
commercialisation
exploiting something to make profit
golden triangle
sport
media sponsorship
what led to commercialisation of sport (10)
huge participation global interest sport sells good a billboard for companies growth of media interest professionalism variety of sports freedom to travel increased sponsorship/advertising golden triangle
commercialisation on performers +
increased income
increased fame
increased standard of play
commercialisation on performers -
pressure leads to deviance
loss of control e.g forced to wear kits/play through injury
ethics e.g unethical sponsors (gambling companies)
commercialisation on spectators +
increased access (24/7)
increased coverage
better viewing - replays/angles etc
stadiums improved
commercialisation on spectators -
expensive - ticket prices, merch, subscriptions
4 forms of media
newspapers
radio
tv
internet
commodity
something that can be sold to media outlets or companies
effects of media on sport +
increase commercialisation increase participation globalised sport higher salaries standard of play increased role models new versions of sport - exciting educate about the sport - ex pros as pundits
effects of media on sport -
media demands control of sport/performers expectation leads to deviance more spectate than participate loss of privacy for performers negative role models increased hate online
sport development continuum
excellence
performance
participation
foundation
foundation stage
basic skills e.g running, jumping, throwing
for fun/enjoyment
taught in P.E
beginners
participation stage
playing for local team/extra curricular at school
hobby - for fun/fitness/social
in personal time
develop skills and knowledge of the game
performance stage
county, regional, academy level
highly motivated
high quality skills
good level coaching/facilities