COMMERCIALISM Flashcards
COMMERCIALISATION
sport needed media and sponsorship
sport needs media
= to promote it so performers gain status and money
sport needs sponsorship
= make money
COMMERCIALISATION
media needs sport and sponsorship
media needs sport
= a way of attracting viewers and money
media needs sponsorship
= get deals for tv companies
COMMERCIALISATION
sponsorship needs sport and media
sponsorship needs sport
= advertise their product
sponsors need media
= platform to advertise product
COMMERCIALISATION
what led to rise of commercialised sport
- industrialisation and communication
= increased profile of players = people wanting to watch - increased free time
= needed entertaining n saturday afternoons - increased disposable income
= people willing to spend on tickets
COMMERCIALISATION
evidence of rise of commercialised sport
- selling food and drink
- selling merch
- betting
COMMERCIALISATION
benifits of commercialisation
- more money for equiptment
- training facilities
- increased standard and awareness
- increased role models
- economic benifits
COMMERCIALISATION
problems of commercialisation
- ngb lost control
- less populatr sports left behind
- sports rules change
- deviance from players
COMMERCIALISATION
examples of players, teams, facility and event
player = djocavic = lacoste
teams = chelsea = nike
facility = arsenal stadium = emirates
event = FA cup = emirates
COMMERCIALISATION
effects on performer ( 5 )
- invasion of privacy
= mental health issues = unsafe - sponsorship needed
= risk taking - encouraged risks
= deviance and training whilst injured - performers are role models
= have to watch behaviour all the time = invasive - extended seasons
= more practice, less free time = burn out and injury ( champions leauge )
COMMERCIALISATION
effects on sport ( 6 )
- NGB makes rule chnages
= sports more exciting but less traditional ( Twenty) - NGB loose control
= have to consider commercialisation when making decisions - standard improved
= more exciting, attract viewers - exciting events
= sports not in media left behind ( footy vs hockey ) - increased sport populatrity
= more people watching = more money - winning main popularity
= gamesmanship and deviance
COMMERCIALISATION
effects on spectator ( 6 )
- increased access
= more oppotunity to watch - interactive tech
= more personal and informtaive ( Hawkeye) - rule changes
= more exciting and more viewers - interupted by advertising
= makes viewing disjointed ( superbowl ) - highlights negative role models
= people copying behaviour
COMMERCIALISATION
characteristics of commercialised sport ( 3 )
professional = well payed
sponsorship = chels sponsored by nike
media coverage
