Commercialisation, Media and Sponsorship Flashcards
1
Q
The Golden Triangle
A
- Sport, Media and Sponsorship are strongly interlinked and mutually dependent.
2
Q
Define commercialism
A
- The process of attempting to gain money from an activity e.g. sport.
3
Q
Define Sponsorship
A
- When a company pays for their products to be displayed or advertised, usually as an attempt to increase the sales of their goods.
4
Q
Define Merchandising
A
- The practice in which the brand or image from one ‘product’ is used to sell another.
- E.g. professional sports teams promoting products.
5
Q
What are the characteristics of commercial sport?
A
- Professional sport.
- Sponsorship
- Entertainment
- Contracts
- Athletes as commodities
- Wide media coverage.
6
Q
Effects of commercialisation on professional performers
A
- Receive high incomes.
- Paid for successful results.
- Under pressure to perform when injured.
- Specialise in a sport.
- Are controlled by the sponsor (lack of privacy).
7
Q
Effects of commercialisation on sports
A
- Rules + scoring systems changed to reduce spectator boredom.
- Breaks in play- advertisement.
- Competition formats changed.
- Sports played by women= less coverage- negative affects on participation and funding.
- Increase use of technology= more personal experience for the viewer.
8
Q
Reasons why companies invest large amounts of money into sport
A
- Increase sales.
- Increase brand awareness
- Creates an association with a healthy image of sport.
- Improve company morale- linked to success.
- Create an association with excellence.
9
Q
How is globalisation in sport seen?
A
Via:
- Sponsorship of events.
- Spreading of different sports to new nations.
- Players recruited to teams outside their home nation.
- Increasing pressure on athletes to perform their best.
10
Q
Positive impact of social media
A
- Followers
- Fan bases
- Promote products
- Engage with audiences quickly.
11
Q
Negatives of social media
A
- Get into trouble.
- Pressure put onto performers may cause deviancy.
