Commercialisation And Media (6.2)

Question 1

Definition of spectatorship?

Answer 1

The act of watching something without taking part

Question 2

Definition of sponsorship?

Answer 2

To supports an event, person or activity by providing money or goods

Question 3

Definition of commercialisation?

Answer 3

Making a profit through sport via sponsorship/media

Question 4

Positive impacts of sports commercialisation?

Answer 4

• Brings more money into the sport that can be invested in modern facilities
• sports can promote themselves, attracting more spectatorship and participation
• sports performers have more time to train rather than work then train
• provided with clothing and equipment

Adding a more exciting spectacle e.g. Darts

Question 5

Negatives of commercialisation?

Answer 5

Less popular sports attract less sponsorship, struggle to develop the sport

Female events and disability events lose out on sponsorship as they are ‘not as popular’

Adds to the pressure, need to perform for sponsorship

Multiple gapages in the sport e.g. Timeout for advert breaks

Question 6

What is the golden triangle?

Answer 6

The interdependence and the influence of the three factors, sport sponsorship and media

Question 7

What is a commodity?

Answer 7

Sport being an article that can be sold to different media outlets

Question 8

Positive example of golden triangle

Answer 8

Sponsors use media to advertise their products and make the products more desirable by promoting them with sports stars