Commercialisation

Question 1

What is commercialisation?

Answer 1

The influence of commerce, trade or business on an industry (sport) to make a profit

Question 2

What is the golden triangle?

Answer 2

A term used to show the interdependence and influences of the three factors - sport, sponsorship and media

Question 3

Name the 5 types of media

Answer 3

Television
Press (newspapers)
Radio
Internet
Cinema

Question 4

Give examples of how sponsorship can be good for sport

Answer 4

It provides money for athletes to train
It often pays for competitions
It promotes the development of new athletes

Question 5

How does sponsoring a sport/event benefit the sponsor?

Answer 5

They get free advertising
They get an attractive image
They benefit through tax concessions through providing hospitality for clients and business partners

Question 6

Describe how sponsorship can be negative

Answer 6

Companies don’t want to sponsor unsuccessful teams and athletes
Only a narrow range of popular sports attract sponsors
Sponsorship deals are fragile - they can be terminated at any time
Advertising some products in sport is not advisable (cigarettes, alcohol)

Question 7

Give examples of how sponsorship and media have changed sports

Answer 7

Times of events have been changed to suit time zones for the biggest viewing audience
Rules of sports have been changed
Video analysis, 3rd refs, have been introduced
Technology has improved to show more aspects of sport