Coding Flashcards

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1
Q

What is coding?

A

In what form information is stored depends on the memory store. The process of converting information into different forms is ‘coding’.

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2
Q

How many sensory memory stores does the sensory register contain?

A

five, one for each sense.

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3
Q

Give three examples of sensory memory stores.

A

1.) touch = tactile memory
2.) sound = echoic memory
3.) visual = iconic memory

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4
Q

What were the four groups in Baddeley’s study?

A
  • Group 1 = acoustically similar words
  • Group 2 = acoustically dissimilar words
  • Group 3 = semantically similar words
  • Group 4 = semantically dissimilar words
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5
Q

Which group performed worse when immediately asked to recall words in Baddeley’s study?

A

participants performed worse with acoustically similar words (group 1).

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6
Q

How does Baddeley’s research suggest that STM is coded?

A

through sound/acoustically, because it is better when it can differentiate.

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7
Q

Which group performed worse when asked to recall words after 20 minutes in Baddeley’s study?

A

participants performed worse with semantically similar words (group 3).

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8
Q

How does Baddeley’s research suggest that LTM is coded?

A

through meaning/semantically, because it is better when it can differentiate.

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9
Q

What were the strengths of Baddeley’s research?

A
  • controlled lab environment.
  • establishes cause and effect.
  • lower risk of demand characteristics.
  • less/no order effects.
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10
Q

What were the weaknesses of Baddeley’s research?

A
  • low ecological validity.
  • participant variables.
  • difficult and time consuming to find 4 groups of participants.
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