Class 9: The Power of Smarketing Flashcards
smarketing equals ______
alignment
87% of the terms sales and marketing use to describe each other are _______
negative
sales + marketing =
smarketing
Two halves the same revenue team called _____ _____
Team Revenue
Align both sales and marketing around the same _____ and ______.
goals, personas
Communicate persona details across the ________
organization
Speak the same ______
language
Set up ____ reporting
closed-loop
Implement _____ _____ agreements
service level
Maintain _____ communications
open
Rely on ____
data
Work ______ from sales goals
backwards
Sales is ______
numbers-driven
Marketing should be _______
numbers-driven
Create a definition of a ______ ready lead that marketing would send to sales
sales
Closed-loop report helps an organization keep track of what is happening to marketing qualified _____
leads
Closed-loop reporting completes the ______ loop between marketing and sales
feedback
A service level agreement defines what marketing and sales ______ to doing to help each other succeed.
commits
A service level agreement crystalizes agreement around _____
goals
Each week your _____ marketing and sales teams meet together to discuss what is going on
entire
When something goes wrong rely on _____ not emotion
data
Goals should be ________
measurable
It is important for your sales and marketing teams to _____ the same language
speak
A ____ _____ lead is a great fit lead with a high level of interest
sales ready
It is important for sales and marketing to work together as a _____
team
