Class 9: The Power of Smarketing Flashcards
1
Q
smarketing equals ______
A
alignment
2
Q
87% of the terms sales and marketing use to describe each other are _______
A
negative
3
Q
sales + marketing =
A
smarketing
4
Q
Two halves the same revenue team called _____ _____
A
Team Revenue
5
Q
Align both sales and marketing around the same _____ and ______.
A
goals, personas
6
Q
Communicate persona details across the ________
A
organization
7
Q
Speak the same ______
A
language
8
Q
Set up ____ reporting
A
closed-loop
9
Q
Implement _____ _____ agreements
A
service level
10
Q
Maintain _____ communications
A
open
11
Q
Rely on ____
A
data
12
Q
Work ______ from sales goals
A
backwards
13
Q
Sales is ______
A
numbers-driven
14
Q
Marketing should be _______
A
numbers-driven
15
Q
Create a definition of a ______ ready lead that marketing would send to sales
A
sales
