Class 8: Sending the Right Email to the Right Person Flashcards
It is important to send the _____ email to the _____ person.
right
Email has a longer ____ than social media
lifespan
Email lets you be highly _____
personal
The use of email is ____
growing
Email marketing works for every stage of the _____ ______
inbound methodology
Email can help you ____ new customers
attract
Email can help you convert visitors into ____
leads
Email can help you nurture leads into ____
customers
Email can help you delight customers so that they become
promoters
Email is a cost-effective way to strengthen _______ with customers
relationships
The right content to the right audience at the right time equals ______
success
To improve deliverability, increase engagement and increase reach you should ______ your email list.
segment
Over time, your email list will _____
decay
Emailing purchased list increases your chances of being marked as ____
spam
Sending emails to ______ lists increases open rates and click through rates
targeted
Send content that _____ the buyer’s journey.`
follows
Pay attention to who is visting the _____ page on your website.
pricing
Email Best Practice: Identify a specific _____
goal
Email Best Practice: ______ recipient information
personalize
Email Best Practice: ______ email copy
personalize
Email Best Practice: get to the _____
point
Email Best Practice: address leads ______
directly
Email Best Practice: use _______ language
actionable
Email Best Practice: focus on _____, not features
benefits
Email Best Practice: Use _______ CTAs
multiple
Email Best Practice: Encourage ______
sharing
Email Best Practice: Edit the ________
plain-text
Email Best Practice: ______ for mobile
optimize
Email Best Practice: ________ results
analyze
Send your email from a ______ not a company
person
As part of your analysis run ____ tests
A/B
Take the time to ______ emails
optimize
Use email to move prospects down the _______.
funnel
Email can move leads through the
buyer’s journey
Email is more effective than
social media
