Class 2: Optimizing Your Website Flashcards
1
Q
An act, process, or methodology of making something as fully perfect, functional or effective as possible
A
optimization
2
Q
Optimize a website for _______ and search engines
A
searchers
3
Q
People search to
A
accomplish something, know something, or navigate to something
4
Q
Focus on searchers and search engines will be
A
happy
5
Q
Have a goal in mind for what you’d like to accomplish with your
A
website
6
Q
Focus on cognitive
A
fluency
7
Q
Use language of your
A
buyer personas
8
Q
Websites should attract, convert, close and
A
delight
9
Q
Websites are always not static, they should always be _______
A
evolving
10
Q
Fluency is the ease of which something is
A
processed
11
Q
Websites should have a _____ : lead generation, content publishing, customer service, branding, or e-commerce.
A
purpose
