Class 5: Content with a Purpose Flashcards
Your content should always have a
purpose
You should try to create _______ content.
remarkable
Content is the ______ your inbound strategy delivers
message
In the pre-internet era, _______ was limited.
space
In the post-internet era, ________ is limited
attention
60% of the _____ _____ is over before a prospect ever talks to a salesperson.
sales cycle
60% of the ____ ____ is in the hands of marketers and the content they create
sales cycle
The right content will _____ your prospects attention.
capture
Remarkable content is ______, not product based.
solution
To provide a solutions, you must ______ the problem
understand
One key to remarkable content is understanding your ______ ______.
buyer personas
One key to remarkable content is understanding where someone is in the ______ ______.
buyer’s journey
For each stage of the buyer’s journey you need ________ content
different
The content process: plan, produce, distribute, analyze and ______.
repeat
Plan: Before creating content, know what you are going to create and ____ you are creating it.
why
Great content is ________
educational
Talk _____, not features
benefits
Produce: Develop a production ______ that makes sense to you.
process
If you are still exclusively publishing content about your products and services, ____.
stop
No one cares about your _____.
brand
Prospective customers want answers to their questions and solutions to their ______ .
problems
Distribute: Delivery makes content ______.
relevant
Publish content on a ______ rate.
regular
Analyze: You need to know what is _____ and what is not.
working
Three ways to evaluate content are _____, ______, and ______
author, topic, format
Content _____ is the single most important factor for increasing conversion rates.
quality
Focus your content on the _______ and ________ stages
awareness, consideration
Make sure that everything you write about is ______ to your personas
helpful
Content is the ____ that powers your inbound strategy.
fuel
To plan your content use an ______ ______
editorial calendar
