Class 5: Content with a Purpose

Question 1

Your content should always have a

Answer 1

purpose

Question 2

You should try to create _______ content.

Answer 2

remarkable

Question 3

Content is the ______ your inbound strategy delivers

Answer 3

message

Question 4

In the pre-internet era, _______ was limited.

Answer 4

space

Question 5

In the post-internet era, ________ is limited

Answer 5

attention

Question 6

60% of the _____ _____ is over before a prospect ever talks to a salesperson.

Answer 6

sales cycle

Question 7

60% of the ____ ____ is in the hands of marketers and the content they create

Answer 7

sales cycle

Question 8

The right content will _____ your prospects attention.

Answer 8

capture

Question 9

Remarkable content is ______, not product based.

Answer 9

solution

Question 10

To provide a solutions, you must ______ the problem

Answer 10

understand

Question 11

One key to remarkable content is understanding your ______ ______.

Answer 11

buyer personas

Question 12

One key to remarkable content is understanding where someone is in the ______ ______.

Answer 12

buyer’s journey

Question 13

For each stage of the buyer’s journey you need ________ content

Answer 13

different

Question 14

The content process: plan, produce, distribute, analyze and ______.

Answer 14

repeat

Question 15

Plan: Before creating content, know what you are going to create and ____ you are creating it.

Answer 15

why

Question 16

Great content is ________

Answer 16

educational

Question 17

Talk _____, not features

Answer 17

benefits

Question 18

Produce: Develop a production ______ that makes sense to you.

Answer 18

process

Question 19

If you are still exclusively publishing content about your products and services, ____.

Answer 19

stop

Question 20

No one cares about your _____.

Answer 20

brand

Question 21

Prospective customers want answers to their questions and solutions to their ______ .

Answer 21

problems

Question 22

Distribute: Delivery makes content ______.

Answer 22

relevant

Question 23

Publish content on a ______ rate.

Answer 23

regular

Question 24

Analyze: You need to know what is _____ and what is not.

Answer 24

working

Question 25

Three ways to evaluate content are _____, ______, and ______

Answer 25

author, topic, format

Question 26

Content _____ is the single most important factor for increasing conversion rates.

Answer 26

quality

Question 27

Focus your content on the _______ and ________ stages

Answer 27

awareness, consideration

Question 28

Make sure that everything you write about is ______ to your personas

Answer 28

helpful

Question 29

Content is the ____ that powers your inbound strategy.

Answer 29

fuel

Question 30

To plan your content use an ______ ______

Answer 30

editorial calendar