Class 7: Perfecting the Conversion Process

Question 1

The conversion process is critical because it is how you get _____

Answer 1

leads.

Question 2

The coversion process turns anonymous visitors into

Answer 2

leads.

Question 3

As a marketer you need to build ______ ______

Answer 3

conversion paths

Question 4

CTA&raquo_space; _____ ______&raquo_space; Thank You Page

Answer 4

Landing Page

Question 5

Conversion Path 1st Stage: _____ __ _____

Answer 5

Call-to-Action

Question 6

Conversion Path 2nd Stage: _____ _____

Answer 6

Landing Page

Question 7

Conversion Path 3rd Stage: _____ _____ _____

Answer 7

Thank You Page

Question 8

Your goal is to ______ your buyer personas

Answer 8

attract

Question 9

After attracting your buyer persona you want to _____ _____ to the sale.

Answer 9

guide them

Question 10

Use your conversion paths to _____ visitors through the Buyer’s Journey.

Answer 10

guide

Question 11

Each stage of the Buyers Journey should have its own _____ ______

Answer 11

conversion path

Question 12

Your buyer persona needs to learn different _______ at each stage of the buyer’s journey.

Answer 12

information

Question 13

A button or image placed on pages with the sole purpose of driving visitors to the your landing page is called a __________

Answer 13

Call-to-Action

Question 14

You need CTAs to get your buyer persona’s ______

Answer 14

attention

Question 15

All CTA must be ______ to the content where they live

Answer 15

relevant

Question 16

All CTA should be linked to a _____ _____

Answer 16

landing page

Question 17

A landing page should be linked to ____ ____ ____.

Answer 17

Thank You Page

Question 18

Align your CTA with your content’s ____.

Answer 18

topic

Question 19

You deliver the promised content on the _____ ____ page.

Answer 19

thank you

Question 20

Optimize CTAs by running ___ tests

Answer 20

A/B

Question 21

The Thank You page delivers the _____.

Answer 21

offer

Question 22

The Thank You page _____ the visitor to the next phase of the buyer’s journey.

Answer 22

guides

Question 23

The Thank You page includes _____ _____ options

Answer 23

social networking

Question 24

CTAs drive visitors to targeted _____.

Answer 24

offers

Question 25

Thank you pages offer the downloadable ______.

Answer 25

content

Question 26

The landing page captures _____ information.

Answer 26

visitor

Question 27

These guide your visitors through the buyer’s journey.

Answer 27

Conversion paths

Question 28

Use educational content at the _______ stage

Answer 28

awareness

Question 29

Offer case studies at the ______ stage

Answer 29

consideration

Question 30

Offer product demo at the ______ stage

Answer 30

decision