Class 7: Perfecting the Conversion Process Flashcards
The conversion process is critical because it is how you get _____
leads.
The coversion process turns anonymous visitors into
leads.
As a marketer you need to build ______ ______
conversion paths
CTA»_space; _____ ______»_space; Thank You Page
Landing Page
Conversion Path 1st Stage: _____ __ _____
Call-to-Action
Conversion Path 2nd Stage: _____ _____
Landing Page
Conversion Path 3rd Stage: _____ _____ _____
Thank You Page
Your goal is to ______ your buyer personas
attract
After attracting your buyer persona you want to _____ _____ to the sale.
guide them
Use your conversion paths to _____ visitors through the Buyer’s Journey.
guide
Each stage of the Buyers Journey should have its own _____ ______
conversion path
Your buyer persona needs to learn different _______ at each stage of the buyer’s journey.
information
A button or image placed on pages with the sole purpose of driving visitors to the your landing page is called a __________
Call-to-Action
You need CTAs to get your buyer persona’s ______
attention
All CTA must be ______ to the content where they live
relevant
All CTA should be linked to a _____ _____
landing page
A landing page should be linked to ____ ____ ____.
Thank You Page
Align your CTA with your content’s ____.
topic
You deliver the promised content on the _____ ____ page.
thank you
Optimize CTAs by running ___ tests
A/B
The Thank You page delivers the _____.
offer
The Thank You page _____ the visitor to the next phase of the buyer’s journey.
guides
The Thank You page includes _____ _____ options
social networking
CTAs drive visitors to targeted _____.
offers
Thank you pages offer the downloadable ______.
content
The landing page captures _____ information.
visitor
These guide your visitors through the buyer’s journey.
Conversion paths
Use educational content at the _______ stage
awareness
Offer case studies at the ______ stage
consideration
Offer product demo at the ______ stage
decision
