Class 6: The Anatomy of a Landing Page

Question 1

A landing page is a website page specifically designed to _______ visitors into leads

Answer 1

convert

Question 2

Landing pages are your digital ____ ____.

Answer 2

sales reps

Question 3

Landing pages are sales reps that work ____.

Answer 3

24/7

Question 4

The ______ process consists of three steps.

Answer 4

conversion

Question 5

Step 1 in the conversion process: ____ __ _____.

Answer 5

call to action

Question 6

Step 2 in the conversion process: ______ _____

Answer 6

landing page

Question 7

Step 3 in the conversion process: ____ ___ ___

Answer 7

thank you page

Question 8

Not having ____ _____ is like never asking someone their name.

Answer 8

landing pages

Question 9

Your landing pages should include an ____

Answer 9

offer

Question 10

Something offered by an organization that has perceived value to the website visitor other than the core product or services of the organization

Answer 10

offer

Question 11

Landing pages and offers go together like peanut butter and ____

Answer 11

jelly

Question 12

Offers need to be in sync with where the persona is in the ____ _____

Answer 12

buyer’s journey

Question 13

When searching people are looking for a _______ to their problem

Answer 13

solution

Question 14

80% of website visitors are in the _______ stage

Answer 14

awareness

Question 15

16% of website visitors are in the ______ stage

Answer 15

consideration

Question 16

4% of website visitors are in the _____ stage

Answer 16

decision

Question 17

50% of leads are not yet ready to _____

Answer 17

buy

Question 18

Organizations that are the best _____ will be the most successful

Answer 18

educators

Question 19

Your offer must be _____ to your buyer persona

Answer 19

relevant

Question 20

Landing page best practice: write clear, consise, ______ headlines

Answer 20

compelling

Question 21

Landing page best practice: explain the ______ of the offer to your persona

Answer 21

value

Question 22

Landing page best practice: use _____ points to make content easy to read

Answer 22

bullet

Question 23

Landing page best practice: select the ______ number of form fields

Answer 23

appropriate

Question 24

Landing page best practice: remove ______ and all links

Answer 24

navigation

Question 25

Landing page best practice: include a ______ image, gif, or short video

Answer 25

relevant

Question 26

Landing page best practice: add _____ ____ share icons

Answer 26

social media

Question 27

Landing page best practice: add _______ when relevant

Answer 27

testimonials

Question 28

Landing page best practice: use industry awards and ________ .

Answer 28

recognition

Question 29

Conversion rates provide ______ into the success of your landing pages.

Answer 29

insight

Question 30

Successful landing pages require in-depth ______ of buyer personas and buyer’s journey.

Answer 30

understanding