Class 4: Amplify Your Content with Social Media Flashcards
Social media is ______ to your inbound strategy
crucial
You should ______ your content with social media
amplify
Use social media to _______ visitors
attract
Use social media to convert visitors into _____
leads
Use social media to engage not just leads, but _______, too
customers
Social media is effective for customer _______
acquisition
Social media can also be used to
delight
Reach out and address issues ______
promptly
Don’t be afraid to show your ______
personality
When developing your social media strategy consider your ______ ________
buyer personas
If content is king, then distribution is
queen
Are you doing more talking or _______
listening
For each social media platform, you should _______ your content
customize
Include ______ in your social media profiles to make them more searchable
keywords
Always include _____ to your website
links
Don’t forget to ______ reach by connecting with others
build
80% of your content should be interesting and helpful, and 20% can be more ________
promotional
Use _____ content to beef up your feeds.
curated
Twitter:
the conversation
Twitter:
use pictures
Facebook:
the personality
the professional
Google+
the search engine driver
Analyze to _____
refine
Social media allows you to engage prospects at ______ stage of the buyer’s journey
every
Social media best practices: Optimize your
profiles
Social media best practices: focus on your ______ ____________
buyer personas
Social media best practice: build ______
reach
Social media best practice: customize your ______ to each platform
content
Social media best practice: analyze and ________
refine
Make sure your content is ______
shareable
Social media should be used at all stages of the ______ ______
buyer’s journey
Use ______ ________ to help you serve people the right content at the right time
buyer personas
As in life, _______ matter
manners
You need to ______ your results
measure
