Class 4: Amplify Your Content with Social Media

Question 1

Social media is ______ to your inbound strategy

Answer 1

crucial

Question 2

You should ______ your content with social media

Answer 2

amplify

Question 3

Use social media to _______ visitors

Answer 3

attract

Question 4

Use social media to convert visitors into _____

Answer 4

leads

Question 5

Use social media to engage not just leads, but _______, too

Answer 5

customers

Question 6

Social media is effective for customer _______

Answer 6

acquisition

Question 7

Social media can also be used to

Answer 7

delight

Question 8

Reach out and address issues ______

Answer 8

promptly

Question 9

Don’t be afraid to show your ______

Answer 9

personality

Question 10

When developing your social media strategy consider your ______ ________

Answer 10

buyer personas

Question 11

If content is king, then distribution is

Answer 11

queen

Question 12

Are you doing more talking or _______

Answer 12

listening

Question 13

For each social media platform, you should _______ your content

Answer 13

customize

Question 14

Include ______ in your social media profiles to make them more searchable

Answer 14

keywords

Question 15

Always include _____ to your website

Answer 15

links

Question 16

Don’t forget to ______ reach by connecting with others

Answer 16

build

Question 17

80% of your content should be interesting and helpful, and 20% can be more ________

Answer 17

promotional

Question 18

Use _____ content to beef up your feeds.

Answer 18

curated

Question 19

Twitter:

Answer 19

the conversation

Question 20

Twitter:

Answer 20

use pictures

Question 21

Facebook:

Answer 21

the personality

Question 22

LinkedIn

Answer 22

the professional

Question 23

Google+

Answer 23

the search engine driver

Question 24

Analyze to _____

Answer 24

refine

Question 25

Social media allows you to engage prospects at ______ stage of the buyer’s journey

Answer 25

every

Question 26

Social media best practices: Optimize your

Answer 26

profiles

Question 27

Social media best practices: focus on your ______ ____________

Answer 27

buyer personas

Question 28

Social media best practice: build ______

Answer 28

reach

Question 29

Social media best practice: customize your ______ to each platform

Answer 29

content

Question 30

Social media best practice: analyze and ________

Answer 30

refine

Question 31

Make sure your content is ______

Answer 31

shareable

Question 32

Social media should be used at all stages of the ______ ______

Answer 32

buyer’s journey

Question 33

Use ______ ________ to help you serve people the right content at the right time

Answer 33

buyer personas

Question 34

As in life, _______ matter

Answer 34

manners

Question 35

You need to ______ your results

Answer 35

measure