Class 3: The Fundamentals of Blogging Flashcards
A collection of articles that provide helpful, valuable, educational and remarkable content
blog
If you want more visits, leads, and customers, then
blog
Each and every post you write gets published as its own, individual, indexed page on your
website
The more indexed pages you have, the more opportunities you have to get found
online
Blog posts can be optimized for _______ that you want to rank for
keywords
Blogging helps you become and industry leader through
education
Remarkable content will be
rewarded
When blogging keep your ________ _______ in mind
buyer personas
When blogging address ____ topic per blog post
one
Blog consistently and
frequently
Don’t forget about formatting and
imagery
Don’t miss out on _____ _______ opportunities
lead conversion
When blogging focus on your _____ _____, not the search engine
ideal buyer
Know your
audience
SEO best practices for blogging: put keywords in title (______ characters)
55
Use meta descriptions ( _____ characters)
140
Use image file names and Alt ____
tags
Use links and ______ ____
anchor text
Don’t forget about ______ optimization
mobile
Write _______ blog titles
compelling
A blog formatting best practice: Make the blog post as long
as it needs to be
A blog formatting best practice: Use _____ text.
bolded
A blog formatting best practice: Include subheads, numbers, and ______ ____
bulleted lists
A blog formattng best practice: _______ whitespace
embrace
A blog formatting best practice: Use high-quality _____
images
Add a _________ to your blog and blog post
call-to-action
Make sure your CTA are
relevant
Reuse and recycle your ____ posts
blog
How to promote blog content: ______ your website
leverage
How to promote blog content: use your ______ media presence
social
How to promote blog content: include in _____ marketing
How to promote your blog content: connect with your _____
network
Optimize your content with ______ to get found via search
keywords
Measure and ______ your blog so that you can do more of what works and (less of what doesn’t)
analyze
Stay fresh and stay
relevant
