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Inbound Marketing > Class 3: The Fundamentals of Blogging > Flashcards

Class 3: The Fundamentals of Blogging Flashcards

1
Q

A collection of articles that provide helpful, valuable, educational and remarkable content

A

blog

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2
Q

If you want more visits, leads, and customers, then

A

blog

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3
Q

Each and every post you write gets published as its own, individual, indexed page on your

A

website

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4
Q

The more indexed pages you have, the more opportunities you have to get found

A

online

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5
Q

Blog posts can be optimized for _______ that you want to rank for

A

keywords

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6
Q

Blogging helps you become and industry leader through

A

education

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7
Q

Remarkable content will be

A

rewarded

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8
Q

When blogging keep your ________ _______ in mind

A

buyer personas

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9
Q

When blogging address ____ topic per blog post

A

one

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10
Q

Blog consistently and

A

frequently

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11
Q

Don’t forget about formatting and

A

imagery

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12
Q

Don’t miss out on _____ _______ opportunities

A

lead conversion

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13
Q

When blogging focus on your _____ _____, not the search engine

A

ideal buyer

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14
Q

Know your

A

audience

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15
Q

SEO best practices for blogging: put keywords in title (______ characters)

A

55

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16
Q

Use meta descriptions ( _____ characters)

A

140

17
Q

Use image file names and Alt ____

A

tags

18
Q

Use links and ______ ____

A

anchor text

19
Q

Don’t forget about ______ optimization

A

mobile

20
Q

Write _______ blog titles

A

compelling

21
Q

A blog formatting best practice: Make the blog post as long

A

as it needs to be

22
Q

A blog formatting best practice: Use _____ text.

A

bolded

23
Q

A blog formatting best practice: Include subheads, numbers, and ______ ____

A

bulleted lists

24
Q

A blog formattng best practice: _______ whitespace

A

embrace

25
Q

A blog formatting best practice: Use high-quality _____

A

images

26
Q

Add a _________ to your blog and blog post

A

call-to-action

27
Q

Make sure your CTA are

A

relevant

28
Q

Reuse and recycle your ____ posts

A

blog

29
Q

How to promote blog content: ______ your website

A

leverage

30
Q

How to promote blog content: use your ______ media presence

A

social

31
Q

How to promote blog content: include in _____ marketing

A

email

32
Q

How to promote your blog content: connect with your _____

A

network

33
Q

Optimize your content with ______ to get found via search

A

keywords

34
Q

Measure and ______ your blog so that you can do more of what works and (less of what doesn’t)

A

analyze

35
Q

Stay fresh and stay

A

relevant

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