Chp 15 Flashcards
A presentation that aims to increase listeners knowledge, understanding, or abilities
Informative speech
Name 4 differences between informative and persuasive speaking
1) controversial: informative speech less controversial then persuasive speeche
2) response sought: in an informative speech, listeners understand certain historical conditions. Persuasive speech-action is right or wrong
3) evidence needed: persuasive speeches need more evidence than informative
4) credibility needed: persuasive needs more credibility than informative
____ and ____ pattern Can be affective for speeches that aim to demonstrate, describe, explain, or teach
Topical or spatial
___ pattern Are commonly used for reports and briefings that address several areas of a topic
Topical
When in the comparative pattern be affective
When introducing new or alternative ideas or procedures
Five strategies can help you make your information interesting and clear
1) limit information
2) move from familiar to unfamiliar
3) repeat important ideas
4) highlight key material
5) rely on multiple communication channels
Name for 4 strategies to involve listeners
1) call for participation
2) ask rhetorical questions
3) Poll listeners
4) Refer to specific listeners
Name 8 guidelines for informative speaking
1) clear thesis
2) Connect with listeners
3) motivate listeners
4) build credibility
5) Adapt to diverse listeners
6) organize
7) enhance learning and retention
8) involve listeners
To be ethical, supporting material should be… 5 things
1) sufficient
2) accurate
3) Relevant
4) timeliness
5) impartiality