chapter twelve Flashcards
what are the five core business functions?
accounting, production, research & development, human resources, and marketing
accounting department
knows how many cars need to be sold for the business to be profitable
marketing department
knows what kind of cars certain people are most likely to buy and what the car’s appropriate price should be
human resources department
knows how many people it takes to make a car
research and development department
is betting that its new innovations will sell more cars
production department
knows how many cars its department can produce
collaboration
simply two or more people working towards a common goal, and in the case of the automobile manufacturer, five business departments working towards a common goal
business
an organized entity designed to sell goods and/or services to make a profit
accounting department is often…
the most important
what is the FIRST of the core business behaviors
accounting, it measures and provides financial information about an organization primarily for its decision makers, investors, and taxing authorities
what is the “mathematics of business”?
accounting
Generally Accepted Accounting Principles (GAAP)
accounting rules for preparing, presenting, and reporting financial statements so an organization and its investors can have a standard set of reports regarding a business’ well being
“firm-specific human capital” and “Human Resources” suggest that…
people are a commodity
what is the most important aspect in any business?
people
what is the second core of business?
human resourcing
human resource departments are responsible for what?
recruiting and hiring new employees, evaluating and managing personnel, tracking personnel data, administering payroll and pensions and sometimes providing advice to employees regarding work-related issues
why must Human Resources departments know all the aspects of these intra-departmental relationships and define them clearly?
to outline job titles, training, pay ranges, job requirements, and other work-related aspects of all personnel on the organizational chart
marketing
the promotion of a business’ products
marketing departments focus on…
customers and have core responsibilities like advertising and branding a business’ products and services
The Four Ps of Marketing
Products
Pricing
Promotion
Placement