chapter seventeen

Question 1

Business Intelligence

Answer 1

an assortment of software applications used to analyze an organization’s raw data

Question 2

data

Answer 2

raw, unorganized facts

Question 3

information

Answer 3

processed data that means something

Question 4

ROI

Answer 4

return on investment

Question 5

you want to use data in a _____ way

Answer 5

predictive

Question 6

Decision Support Systems (DSS)

Answer 6

computer-based systems that support an organization’s decision-making activities

Question 7

Big Data

Answer 7

smartphone metadata, Internet usage records, social media activity, computer usage records, and countless other data sources

Question 8

Structured Data

Answer 8

resides in fixed formats
well labeled
standard format, recognizable patterns

Question 9

Unstructured Data

Answer 9

disorganized data that cannot be easily read or processed by a computer because it is not stored in rows and columns

Question 10

What percent of data is unstructured?

Answer 10

80%

Question 11

semi-structured data

Answer 11

lands somewhere in-between structured and unstructured data and can possibly converted into structured data

Question 12

what are the four Vs of Big Data?

Answer 12

volume, velocity, variety, and varacity

Question 13

volume

Answer 13

the sheer quantity of data

Question 14

velocity

Answer 14

the speed to gather and process all of the data

Question 15

variety

Answer 15

what kind of data

Question 16

veracity

Answer 16

is the data collected any good?

Question 17

what’s the first step of collecting internal data?

Answer 17

take inventory of data-> who or what makes it

Question 18

Customer Relationship Management (CRM)

Answer 18

contains information about an organization’s sales, marketing, customer service records, etc.

Question 19

Marketing Automation Services

Answer 19

data resides in this system that has endless customer facts and figures

Question 20

Social Media Platforms

Answer 20

can uncover what your customers are thinking

Question 21

what percent of data is unstructured?

Answer 21

80%

Question 22

jeopardy

Answer 22

doesn’t ask its contestants to provide answers, it asks for the questions
DECIDE HOW MUCH DATA

Question 23

data warehouses

Answer 23

where an organization stores and consolidates data in a central location

Question 24

it is not unusual for data warehouses to hold ______ of data

Answer 24

yottabytes

Question 25

datamart

Answer 25

smaller organizations use this smaller, more focused data warehouse (cheaper, but limit the complexity of databases)

Question 26

Extract, Transform, and Load (ETL)

Answer 26

used to standardize data across systems that allow it to be queried

Question 27

querying

Answer 27

ask data questions->answers->decisions

Question 28

ETL must happen in order

Answer 28

extract data, transform to fit in data warehouse, load the data into warehouse

Question 29

where does data typically reside?

Answer 29

Customer Relationship Management (CRM) or Enterprise Resource Planning (ERP)

Question 30

what is one of the ERPs main function?

Answer 30

centralize an organization's data so that it ends up being a wealth of data with value across the organization

Question 31

normalizing data

Answer 31

data is typically organized into the fields and records of a relational database->STANDARDIZED FORMAT

Question 32

load

Answer 32

the more often this is done, the more up-to-date analytic reports are possible

Question 33

ETL can eat ______ and _______

Answer 33

bandwidth and storage at an alarming rate and size

Question 34

hadoop

Answer 34

an infrastructure for storing and processing large sets of data across multiple servers

Question 35

what animal is Hadoop?

Answer 35

a toy elephant owned by Doug cuttings son

Question 36

Hadoop is best for...

Answer 36

large companies that have data scientists to run it

Question 37

if ETL brings the mountain to mohammed, then Hadoop...

Answer 37

brings mohammed to the mountain

Question 38

map reduce

Answer 38

the processing arm, or engine of Hadoop | saves bandwidth

Question 39

what does map reduce do?

Answer 39

allows data to be queried and processed directly on the server where it lives, instead of moving the data across the network to be analyzed on the compute

Question 40

data analysis

Answer 40

make sense of an organizations's collected data and turn it into useful information

Question 41

data mining/data discovery

Answer 41

identify outliers

Question 42

topic analytics

Answer 42

catalog phrases of feedback to relevant topics

Question 43

text analytics/text mining

Answer 43

hunts through unstructured text data to look for useful patterns

Question 44

business analytics

Answer 44

attempts to make connections between data so organization's can try to predict future trends that may give them a competitive advantage

Question 45

descriptive analytics

Answer 45

defines past data so that it can be grouped

Question 46

predictive analytics

Answer 46

attempts to reveal future patterns

Question 47

decision analytics

Answer 47

looks at an organization's internal data and then analyzes external conditions to endorse a best course of action

Question 48

data visualization

Answer 48

graphic display of the results of data mining and analytics

Question 49

dashboards

Answer 49

easy-to-use graphical interfaces that characterize specific data analysis through visualization