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ISTM 210 > chapter ten > Flashcards

chapter ten Flashcards

1
Q

web development platforms (WDP)

A

build a website with minimum amount of money or expertise

ex: web.com, wix.com

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2
Q

1990

A

Tim Berners Lee invented HTML

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3
Q

website is hosted by a

A

web server

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4
Q

web servers

A

a dedicated computer that accepts HTTP

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5
Q

web page

A

a “programmed document” located on a computer/web server connected to the WWW

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6
Q

cache

A

the actual data that was duplicated from data on another computer (in this case a web page)

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7
Q

history

A

all of the content that a client has looked at on the web

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8
Q

hypertext markup language (HTML)

A

the principal programming language resolved and rendered by browsers to display web pages

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9
Q

hypertext

A

the test on the browser that leads the user to related information

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10
Q

markup language

A

uses a set of annotations to five the browser instructions to display web elements

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11
Q

elements

A

form of tags enclosed by “”

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12
Q

head elements

A

typically define a web documents title, style, author, page description, and keywords

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13
Q

“meta” keywords

A

provide search engines with words to match

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14
Q

link elements

A

elements that can become hyperlinks

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15
Q

image elements

A

helps display images (GIF/JPEG)

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16
Q

structural/block elements

A

tell browser how to display text

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17
Q

presentational elements

A

bold and italics in the body of a page

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18
Q

javascript

A

programming language that is considered a client-side language in reference to websites
(must be “java-enabled” for the program to run)

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19
Q

adobe flash

A

can integrate video on a browser, add animations, promote interactivity, and develop rich internet applications

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20
Q

static websites

A

rarely, if ever, change their content and display information the same way to all users
written purely in HTML

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21
Q

what is a static website sometimes referred to as?

A

brochure/classic website

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22
Q

what is the easiest type of website to build?

A

a static websites

23
Q

WYSIWYG

A

what you see is what you get

microsoft front-page and adobe dreamweaver

24
Q

dynamic websites

A

styles actually generate a web page directly from the server depending on the context of the user

25
Q

what is an example of a dynamic website?

A

Facebook.com (writes a web page for a particular user)->single template that can serve thousands of users

26
Q

website categories

A

personal
commercial
governmental
intranet

27
Q

personal website

A

created by an individual, personal content

28
Q

commercial website

A

collection of webpages that support a business enterprise for e-commerce or a brochure type of website to invent a user to employ the business

29
Q

governmental website

A

support citizens

30
Q

intranet

A

within the company (support employees)

31
Q

blog

A

“web log”, online diary

32
Q

blogger

A

owner of the blog (can invite readers to post their own comments)

33
Q

content website

A

dispense original content, often advertising

34
Q

corporate website

A

distributes information about a business to provide background information for public consumption

35
Q

commerce website

A

sell goods and services

36
Q

employment website

A

post jobs

37
Q

gaming website

A

plug-inns usually requited

38
Q

news websites

A

provide news

39
Q

school website

A

used by teachers, students, parents, and administrators

40
Q

video sharing website

A

upload videos

ex:youtube

41
Q

powerful..HTML or Microsoft Access

A

Microsoft access is extremely powerful

42
Q

fat client

A

rich functionality on the user’s side independent of a central server
(Microsoft Access)

43
Q

thin client

A

client computer/software that depends on the server for computer processing
(web browser applications)

44
Q

the bigger the network..

A

the less you can rely on fat client

45
Q

online advertising

A

a form of sponsorship that uses the WWW for delivering business-marketing messages to catch the attention of its customers
(not restricted by geography)

46
Q

search engine result pages (SERPs)

A

listing of hits/web page hyperlinks, returned in response to a keyword query

47
Q

sponsored listings in SERPs

A

contextual advertising

48
Q

native advertising

A

attempts to dupe a user into believing they are clicking on a legitimate news story, but they are clicking on an advertisement

49
Q

social network advertising

A

ads placed based on demographics they feel best suited for their products and services

50
Q

banner ads

A

web planners with JPEGs or GIFs embedded to attract traffic to a website

51
Q

cost per click (CPC)

A

advertiser pays if a viewer clicks on the ad

52
Q

cost per thousand impressions (CPM)

A

advertiser pays for every 1000 viewers of a particular audiences

53
Q

roman numeral “M”

A

1000

54
Q

cost per action (CPA)

A

advertiser pays for specific actions completed

ISTM 210 (23 decks)

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