chapter ten Flashcards

1
Q

web development platforms (WDP)

A

build a website with minimum amount of money or expertise

ex: web.com, wix.com

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2
Q

1990

A

Tim Berners Lee invented HTML

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3
Q

website is hosted by a

A

web server

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4
Q

web servers

A

a dedicated computer that accepts HTTP

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5
Q

web page

A

a “programmed document” located on a computer/web server connected to the WWW

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6
Q

cache

A

the actual data that was duplicated from data on another computer (in this case a web page)

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7
Q

history

A

all of the content that a client has looked at on the web

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8
Q

hypertext markup language (HTML)

A

the principal programming language resolved and rendered by browsers to display web pages

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9
Q

hypertext

A

the test on the browser that leads the user to related information

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10
Q

markup language

A

uses a set of annotations to five the browser instructions to display web elements

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11
Q

elements

A

form of tags enclosed by “”

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12
Q

head elements

A

typically define a web documents title, style, author, page description, and keywords

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13
Q

“meta” keywords

A

provide search engines with words to match

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14
Q

link elements

A

elements that can become hyperlinks

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15
Q

image elements

A

helps display images (GIF/JPEG)

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16
Q

structural/block elements

A

tell browser how to display text

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17
Q

presentational elements

A

bold and italics in the body of a page

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18
Q

javascript

A

programming language that is considered a client-side language in reference to websites
(must be “java-enabled” for the program to run)

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19
Q

adobe flash

A

can integrate video on a browser, add animations, promote interactivity, and develop rich internet applications

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20
Q

static websites

A

rarely, if ever, change their content and display information the same way to all users
written purely in HTML

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21
Q

what is a static website sometimes referred to as?

A

brochure/classic website

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22
Q

what is the easiest type of website to build?

A

a static websites

23
Q

WYSIWYG

A

what you see is what you get

microsoft front-page and adobe dreamweaver

24
Q

dynamic websites

A

styles actually generate a web page directly from the server depending on the context of the user

25
what is an example of a dynamic website?
Facebook.com (writes a web page for a particular user)->single template that can serve thousands of users
26
website categories
personal commercial governmental intranet
27
personal website
created by an individual, personal content
28
commercial website
collection of webpages that support a business enterprise for e-commerce or a brochure type of website to invent a user to employ the business
29
governmental website
support citizens
30
intranet
within the company (support employees)
31
blog
"web log", online diary
32
blogger
owner of the blog (can invite readers to post their own comments)
33
content website
dispense original content, often advertising
34
corporate website
distributes information about a business to provide background information for public consumption
35
commerce website
sell goods and services
36
employment website
post jobs
37
gaming website
plug-inns usually requited
38
news websites
provide news
39
school website
used by teachers, students, parents, and administrators
40
video sharing website
upload videos | ex:youtube
41
powerful..HTML or Microsoft Access
Microsoft access is extremely powerful
42
fat client
rich functionality on the user's side independent of a central server (Microsoft Access)
43
thin client
client computer/software that depends on the server for computer processing (web browser applications)
44
the bigger the network..
the less you can rely on fat client
45
online advertising
a form of sponsorship that uses the WWW for delivering business-marketing messages to catch the attention of its customers (not restricted by geography)
46
search engine result pages (SERPs)
listing of hits/web page hyperlinks, returned in response to a keyword query
47
sponsored listings in SERPs
contextual advertising
48
native advertising
attempts to dupe a user into believing they are clicking on a legitimate news story, but they are clicking on an advertisement
49
social network advertising
ads placed based on demographics they feel best suited for their products and services
50
banner ads
web planners with JPEGs or GIFs embedded to attract traffic to a website
51
cost per click (CPC)
advertiser pays if a viewer clicks on the ad
52
cost per thousand impressions (CPM)
advertiser pays for every 1000 viewers of a particular audiences
53
roman numeral "M"
1000
54
cost per action (CPA)
advertiser pays for specific actions completed