Chapter One Flashcards

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1
Q

the acquisition, storage, transformation, and use of knowledge

A

cognition

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2
Q

a theoretical orientation that emphasizes people’s thought processes and their knowledge

A

the cognitive approach

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3
Q

evidence obtained through observation and experimentation

A

empirical evidence

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4
Q

what did wundt believe introspection was?

A

trained individuals would systematically analyze their own sensations and thoughts as objectively as possible

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5
Q

define the recency effect

A

our recall is especially accurate for the final items in a series of stimuli

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6
Q

define gestalt psychology

A

humans have the tendency to organize what we see

the whole is greater than the sum of its parts

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7
Q

the overall quality transcends the individual elements

A

gestalt

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8
Q

which model says our mental processes are similar to the operations of a computer

A

the information processing approach

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9
Q

which model says that memory involves a sequence of separate steps that in each step information is transferred from one storage area to another

A

atkinson-shiffrin model

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10
Q

sensory memory

A

a storage system that records info from each of our senses with reasonable accuracy

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11
Q

combines the research techniques of cognitive psych and methods of assessing the physical brain

A

cognitive neuroscience

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12
Q

destruction in one area of the brain

A

brain lesions

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13
Q

radioactive material is injected so researchers can measure blood flow to various areas of the brain

A

PET scan
(positron emission tomography)

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14
Q

a large magnet produces changes in oxygen-rich blood measure and take a photos of brain activity

A

fMRI

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15
Q

records very brief changes in the brain’s electrical activity in response to an auditory tone

A

ERP technique
(event-related potential)

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16
Q

our cognitive processes work like a computer, we process info quickly and accurately

A

computer metaphor

17
Q

computer design that is programmed to accomplish a cognitive task as efficiently as possible

A

pure AI

18
Q

computer design that takes human limitations into account when programmed to complete a cognitive task

A

computer simulation/modeling

19
Q

cognitive processes can be understood in terms of networks that link together neuron-like units (many operations can proceed simultaneously rather than one at a time)

A

connectionist approach

ALSO CALLED
parallel distributed processing approach
neural-network approach

20
Q

a system must complete one step before it can move on to the next

A

serial processing