Chapter 9: Media Day 3 Pt. 2

Question 1

Job is to advise candidates on how to present a positive image towards voters

Answer 1

Media Consultants

Question 2

Help plan media campaigns

Answer 2

Media Consultants

Question 3

Make sure candidate wear flattering colors

Answer 3

Media Consultants

Question 4

Coach candidates on how to speak to the press

Answer 4

Media Consultants

Question 5

Very Expensive, 80% of funds is used for this

Answer 5

Advertising

Question 6

War Chest is another word for what

Answer 6

Campaign Funds

Question 7

Use the opinion polls to make sure that money is spent effectively

Answer 7

Media Consultants

Question 8

Small groups of people who are brought together to discuss their opinions on a topic of concern

Answer 8

Focus Groups

Question 9

Done before the public sees the ad so changes can be made

Answer 9

Focus Groups

Question 10

A public relations person who tries to forestall negative publicity by publicizing a favorable interpretation of the words/action of a company

Answer 10

Spin Doctors

Question 11

Usually fall into 2 groups: Issues & Images

Answer 11

Political Ads

Question 12

Aimed to make you respect the canidate

Answer 12

Positive Ads

Question 13

Designed to make you dislike/fear an opponet

Answer 13

Negative Ads

Question 14

Promote a position on a topic to appeal voters

Answer 14

Positive Ads

Question 15

Highlights a candidates determination to improve funding for schools

Answer 15

Positive Ads

Question 16

Portrayed as a hero and not just plain folk

Answer 16

Positive Ads

Question 17

Criticize Opponents stand on an issue of importance for voters

Answer 17

Negative Ads

Question 18

Might portray opponents as weak, inexperienced, or lacking integrity

Answer 18

Negative Ads

Question 19

Includes unflattering photos of opponets

Answer 19

Negative Ads

Question 20

Campaigns work to get what type of publicity?

Answer 20

Free Publicity

Question 21

Carefully stages events designed to produce memorable photos

Answer 21

Photo Op

Question 22

Treats an election as a sporting event

Answer 22

Horse Race Coverage

Question 23

Focuses on the ups and downs of the canidates campaign

Answer 23

Soap Opera Stories

Question 24

Aim to catch a candidate in making a mistake

Answer 24

Gotcha Journalism

Question 25

Switching from a positive to a negative campagin

Answer 25

Mudslinging