Chapter 9: Media Day 3 Pt. 2 Flashcards
Job is to advise candidates on how to present a positive image towards voters
Media Consultants
Help plan media campaigns
Media Consultants
Make sure candidate wear flattering colors
Media Consultants
Coach candidates on how to speak to the press
Media Consultants
Very Expensive, 80% of funds is used for this
Advertising
War Chest is another word for what
Campaign Funds
Use the opinion polls to make sure that money is spent effectively
Media Consultants
Small groups of people who are brought together to discuss their opinions on a topic of concern
Focus Groups
Done before the public sees the ad so changes can be made
Focus Groups
A public relations person who tries to forestall negative publicity by publicizing a favorable interpretation of the words/action of a company
Spin Doctors
Usually fall into 2 groups: Issues & Images
Political Ads
Aimed to make you respect the canidate
Positive Ads
Designed to make you dislike/fear an opponet
Negative Ads
Promote a position on a topic to appeal voters
Positive Ads
Highlights a candidates determination to improve funding for schools
Positive Ads
Portrayed as a hero and not just plain folk
Positive Ads
Criticize Opponents stand on an issue of importance for voters
Negative Ads
Might portray opponents as weak, inexperienced, or lacking integrity
Negative Ads
Includes unflattering photos of opponets
Negative Ads
Campaigns work to get what type of publicity?
Free Publicity
Carefully stages events designed to produce memorable photos
Photo Op
Treats an election as a sporting event
Horse Race Coverage
Focuses on the ups and downs of the canidates campaign
Soap Opera Stories
Aim to catch a candidate in making a mistake
Gotcha Journalism
Switching from a positive to a negative campagin
Mudslinging
