Chapter 7 Public Opinion Flashcards
The distribution of individual attitudes towards an issue. candidate, or political institution
Public Opinion
There are a variety of different public opinion polls
Measuring Public Opinion
Developed the first public opinion poll in 1932
George Gallup
Must be representative of the entire population
Representative Sample
Everyone in the population has an equal chance of being selected
Random Sample
Survey of voters after ballot casting
Exit Polls
Helps find out different age or ethnic groups voting
Exit Polls
Used to predict winners on election day before polls even close
Exit Polls
Loaded or emotional questions
Careful & Objective wording
Straw polls are cheap and innacurate
Cost Efficiency
Sampling (Margin) Error
Variance between samples
The more people asked in a poll…
The smaller the margin of error
A type of poll that ask for the people to call in and record opinions
Straw polls
Some people care more about certain issues than others
Opinion Saliency
Opinions are steady while other issues are more volatile and diverse
Opinion Stability