Chapter 9: Media Day 2

Question 1

The impact of private ownership of your own media has led to what?

Answer 1

More freedom

Question 2

What determines profitability in private ownerships?

Answer 2

Ratings

Question 3

What do private ownerships rely on for profits?

Answer 3

Advertising

Question 4

What is all intertwined in private ownership of media?

Answer 4

News, Advertising, & Entertainment

Question 5

How is newsworthiness determines in private ownership

Answer 5

Audience Appeal

Question 6

What is one of the most difficult of all legal restraints

Answer 6

Regulation of Content

Question 7

Rarely granted

Answer 7

Prior Restraint

Question 8

When you want to censor before publication of media to stop harm

Answer 8

Prior Restraint

Question 9

If broadcast time is given to one candidate, the station must offer time to others as well

Answer 9

Equal Opportunity

Question 10

Responsible for having people having conflicting views when offering one opinion

Answer 10

Reasonable Access Rule

Question 11

Mandated broadcast to provide all views on public issues

Answer 11

Fairness Doctrine

Question 12

What 3 things explain free press in a democracy

Answer 12

1. Watchdog
2. Gatekeeper
3. Scorekeeper

Question 13

Expose corruption & Misuse of power

Answer 13

The Watchdog

Question 14

Sets the public agenda & choose what stories to keep and what to leave out

Answer 14

The Gatekeeper

Question 15

Supports the free exchange of ideas, information, and opinions

Answer 15

The Scorekeeper

Question 16

Marketplace of ideas & opinions

Answer 16

Opinion Journalism

Question 17

What 3 things influence the media

Answer 17

1. Staging
2. Spinning
3. Leaking

Question 18

Public Official at all levels of the government do what?

Answer 18

Work hard to both attract & shape media coverage

Question 19

What are the most common staged events

Answer 19

Visiting sick kids, going to Chipotle, Speaking at rallies

Question 20

How do politicians try to influence the press

Answer 20

By granting interviews to reporters

Question 21

Can quote officially and by name

Answer 21

On the Record

Question 22

Can use quote but can’t reveal the source

Answer 22

Off the Record

Question 23

When speaking on the record, what do politicians usually do?

Answer 23

Put their own spin on the issue

Question 24

What is a politicians goals when speaking on the record to reporters

Answer 24

Convince the reporters and the public that their view of events is correct

Question 25

Capture politicians main point in a few words and repeat it to rein in viewers for their stories

Answer 25

Sound Bites

Question 26

A proposal that is shared with the press to test public reaction

Answer 26

Trial Balloons

Question 27

If a negative reaction is given, official proposal may die before a name is attached to it

Answer 27

Trial Balloons