Chapter 8: Strategic Alliances Part 1 Flashcards

1
Q

Strategic Alliance

def

A
  • When two or more businesses form a partnership for a business venture or a project for mutual benefits
  • Share resources, customers and knowledge on technology to gain competitive advantage
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2
Q

Advantage

Easily Enter a New Market

A
  • Share exposure and customer and spend less on marketing their presence
  • Have access to supplier
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3
Q

Advantage

Reduce Number of Competitors

A
  • Work alongside rather than against

- Become less vulnerable especially when they are new in the market

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4
Q

Disadvantage

Take on weakness of partner

A
  • Lack of management expertise, unmotivated staff or high costs
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5
Q

Disadvantage

Increased conflict over decisions making

A
  • Decision over allocation of business resources
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6
Q

Outsourcing

A
  • The practice of hiring a third party to perform some business functions
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7
Q

Acquisition

A
  • Is a corporate action where a company buys most of another firm’s ownership stakes to assume control of it
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8
Q

Hostile Acquisition

A
  • Purchase attempted without the consent of existing directors and management
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9
Q

Tender Offer

A
  • Propose to buy at a fixed price higher than the market rate to motivate shareholders to sell their share
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10
Q

Buy Through Stock Market

A
  • Buy enough shares through the stock market to control the company
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11
Q

Proxy Fight

A
  • Persuade enough shareholders to vote to replace the management with one that will approve the acquisition
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12
Q

Bear Hug

A
  • Make an offer through public announcement to buy company’s board and take over the company without approaching the board of directors first
  • This is to force the board of directors to accept offers they may not like through pressure and media
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13
Q

Friendly Acquisition

A
  • Purchase of majority of shares is part of an agreed and consented negotiation of board of directors, and full disclosure to existing shareholders
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14
Q

Joint Venture

A
  • Businesses involved form a new independent company using resources from all alliance partners and each partner owns a percentage of the new merged company
  • New company for joint venture or a short term project
  • Partner with local partner of target country: knowledge of culture, consumers preferences, laws and regulations
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15
Q

Merger

A
  • When shareholders of two companies becomes shareholder of a new merged company

H - When 2 companies produces similar goods in the same industry merges
V - When 2 firms of different stages produces the same good merges
Conglomerate - When 2 firms that operates in different industry merges

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16
Q

Franchising

A
  • An arrangement where franchisor provides a licensed privilege to franchisee the rights to use its trademark and business systems to operate a business

Franchisor

  • Expand at a lower cost
  • Enjoy franchising fees and royalty

Franchisee
- Immediately start a business at lower risk using brand recognition of an established company and proven business model

Disadv:
- Both can interfere with one another, hence lack of control