Chapter 5: E-Commerce & Technology P1 Flashcards
Social Media
definition
- Social media is an effective tool to help promote goods and services
- High quality content can attract potential customers
Key Marketing Strategies 1
Content marketing
- Integrate content marketing with social media
- Build relationship with customers through frequent posting
Key Marketing Strategies 2
Respond quickly to customer’s questions through direct messages or comments (Twitter)
- Shows concern and initiative to improve
Key Marketing Strategies 3
Build engagement
- To keep customers coming back with promotions, contests and giveaways
The Cloud
definition
- Storing and accessing data and programs over the internet instead of business servers
Benefits of The Cloud:
Scalability
- The capability for it to change in size and scale
- Allows businesses to store more data and information during peak season and other sudden growth
Benefits of The Cloud:
Collaboration
- Business information can be stored in a central place
- Accessed from anywhere in the world
- Employees do not need to email large files
Benefits of The Cloud:
Flexibility
- Allows employees to have the ability to access it from home or overseas
- In different countries at different time zones
Benefits of The Cloud:
Security and Data protection
- Cloud service have backups and security
- In case file is lost on the device, it could always be retrieved back from the cloud
Benefits of The Cloud:
Low Cost
- Do not need physical storage space
- Less resources needed such as papers and ink to print
Roles of e-commerce:
Supports business activities
- The internet supports business activities to operate 24/7 globally
- Providing them a wider market base and maximising profit as orders made are not restricted to time and place.
Roles of e-commerce:
Operate in global environment
- Access allows business to operate in a global environment on both B2B and B2C.
- Connect easily with each other to form business relationship
