Chapter 8 Flashcards
Planning
The process of setting objectives and determining how to accomplish them
Steps in the Planning Process
1) Define your objectives
2) Determine where you stand vis-à-vis objectives
3) Develop premises regarding future conditions
4) Analyze alternatives and make a plan
5) Implement the plan and evaluate results
Two Main Types of Plans
1) Long Term Plans
2) Short Term Plans
Long Term Plans
Look three or more years into the future
Short Term Plans
Typically cover one year or more
Strategic Plans
Identifies long-term directions for the organization
Vision
Clarifies purpose of the organization and what it hopes to be in the future
Tactical Plan
Helps to implement all or part of the strategic plan
Functional Plan
Indicate how different operations within the organization will help advance the overall strategy
Operational Plan
Identifies short term activities to implement strategic plans
Forecasting
Attempts to predict the future
Two Types of Forecasting
1) Qualitative Forecasting
2) Quantitative Forecasting
Qualitative Forecasting
Uses expert opinions to predict the future
Quantitative Forecasting
Uses mathematical models and statistical analyses of historical data and surveys to predict future events
Contingency Planning
Identifies alternative courses of action to take when things go wrong